Wipro launches ‘Click-Shift-Drive’ to help automotive enterprises and customer

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Wipro Limited, on Thursday, launched a new initiative named ‘Click-Shift-Drive’. It is a contactless car-buying solution that addresses the complete automobile-buying journey. With a tagline, ‘Make every room a showroom’, the firm has made the process of buying a car as easy as buying books and clothes through Amazon.

The end-to-end solution is scalable, flexible, and rapidly deployable. It will enable automakers and dealers to offer everything from research and loan approval to purchase and delivery. The Drive uniquely incorporates a range of Salesforce technologies so companies can provide an enhanced user experience throughout the customer journey.


  • Consumers can search nearby car models from local dealer inventory.
  • They can configure and visualize the car in their driveway.
  • They can schedule a contactless or in-person test drive.
  • They can complete an online purchase, even paperless car financing.

“Research shows 59% of automotive customers are interested in buying cars entirely online. Click-Shift-Drive, part of Wipro’s $1 billion investment in cloud over 3 years, empowers manufacturers and dealers to meet that demand by launching online marketplaces faster and with more features than ever before. As e-commerce gains prominence, Click-Shift-Drive is ideally suited to help industry leaders deliver an enhanced customer and purchasing experience”

Hari Raja, Global Salesforce Practice Head, Wipro Limited

The Partner and Head of Enterprise Applications Research at Everest Group, Yugal Joshi says, “The automotive industry has embraced pandemic-driven digital transformation, accelerating it to ensure customers get the best they want. As the Salesforce platform has evolved to provide a 360-degree customer view, augmenting it with mixed reality solutions to drive a next-generation experience that addresses the entire spectrum from buying intent to final car delivery will be critical. With its expanded offering, Wipro is aiming to help automotive enterprises in this next-gen Salesforce-led customer experience journey”

According to a report by Bain & Company, the average car shopping experience takes almost 9 weeks and 50% of customers begin their quest online. It also says that more than 25% of customers are potential online buyers. Many companies have been working with similar ventures. And Tata Motors has already launched a similar initiative, ‘Click to drive’, in 2020. Now, how Wipro will fight the competition will be worth watching.

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