Flipkart introduces a glance of ‘India Ka Fashion Capital’ campaign to position itself as India’s leading lifestyle destination
The ad intends to inspire lifestyle fans across the country to look no further than Flipkart, India’s domestic e-commerce marketplace, for their fashion and beauty needs.
The 9th edition of the ‘India Ka Fashion Capital’ campaign was launched in a new form, with a focus on women’s fashion. on becoming a one-stop-shop for all things lifestyle Starring Bollywood’s most popular couple Ranbir Kapoor is a Bollywood actor who is well-known for his
The commercial, which stars Alia Bhatt and others, pushes shoppers to improve not only their attire but also their technology. Not only their outfits, but also everything else that encompasses their everyday lives, such as beauty and personal care to furniture and decor for the home.
Following the wedding season, the new campaign features the newest influencer-inspired ethnic wear as well as exotic options for home furniture and decor, aimed at aspirational buyers who may be on the fence about making an online purchase. The campaign, which was created in conjunction with McCann World Group, embodies the essence of Flipkart as India’s Fashion Capital, offering an unrivalled choice, quality, price, and access to the most diverse spectrum of brands.
“Flipkart has a strong understanding of customer needs, which has helped us provide them with best-in-class offerings over the years. Today’s shoppers prefer to live a fashionable lifestyle that is both accessible and value-driven. With this campaign, our aim is to establish Flipkart as a value lifestyle destination that caters to various needs and appeals to a diverse demographic across the country. We are sure that Ranbir and Alia will create a unique connection with our target audience and inspire them to look at Flipkart as a one-stop-shop for all their lifestyle needs.”
Said, Prasanth Naidu – Director, Marketing, Flipkart
The campaign will run for 14 weeks on television and internet channels. These TVCs, which are set on a college campus, are directed at young people whose goals for high-quality fashion are ever-changing, but whose doubts sometimes get in the way of their desires. The TV commercials feature Ranbir and Alia as college buddies who have a fun relationship with their eccentric professor.