Global Smartphone Sales Decline, but premium smartphones sales continue to grow

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Gartner’s report says that the global smartphone sales to end-users have witnessed a decline of 6.8 % in the third quarter of 2021, compared to the same period in 2020. Component shortages disrupted production schedules which caused lower inventory and delayed product availability that eventually impacted sales to end-users. But, it also reports that the sales of premium smartphones continued to grow even though overall smartphone sales declined in the quarter. 

“Despite strong consumer demand, smartphone sales declined due to delayed product launches, longer delivery schedule, and insufficient inventory at the channel. Supply constraints impacted the production schedule of basic and utility smartphones much more than premium smartphones.”

Anshul Gupta, Senior Research Director at Gartner

As per the official release, ‘The current shortage of components, such as radio frequency and power management integrated circuits, delayed smartphone production globally. This disrupted the supply-demand equilibrium and end-users were burdened with limited choices at point of sale.’

Apple reclaimed the No.2 position in sales to end-users, while Samsung maintained its overall lead in smartphone sales, though its market share declined 1.9% year-over-year. And Xiaomi moved back to No.3 in the third quarter of 2021. Despite the decline in overall sales in the industry, Samsung saw strong demand for revamped foldable smartphones. 

Chinese smartphone vendors Xiaomi, Vivo, and OPPO increased their market share with the rate of 1%, 2.4%, and 1.7% respectively, year-over-year. Vivo registered the highest year-over-year growth of 20.9% among the top five global smartphone vendors in the third quarter of 2021. 

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