Amazon Fashion, to make designer wear affordable to all, launches RIVER Season 2

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Making designing wear accessible to all, despite economic and regional background, Amazon Fashion launched an affordable multi-designer brand named, RIVER, last year. Now the company in association with DBS Lifestyle LLP, on Wednesday, announced the launch of RIVER Season 2 in India.

The first season was created in partnership with some of India’s most celebrated designers. This time, the company has made a deal with designers like Suneet Varma, JJ Valaya, Ashish Soni, and Namrata Joshipura curating apparel that mirrors their individual aesthetics and styles.

Customers will be able to re-imagine their favorite designer brands only on Amazon Fashion in the brand’s second season.

Customers will also be able to invest in finely created clothing, resulting in a fantastic combination of current trends and timeless classics. In addition to a range of everyday styles, the RIVER Season 2 collection focuses on expanding the occasion wear selection by developing specific capsules in each designer’s collection.

“RIVER Season 1 witnessed a great response from shoppers across India, with demand from both metros and tier 2/3 cities and towns for all the designers’ collections. With the launch of RIVER Season 2 on Amazon Fashion, we continue to work closely with the seller DBS lifestyle, to ensure that customers across India can continue to access affordable designer wear. Through RIVER Season 2, we aim to reach out to diverse consumers and help them be closer to the designer’s creative vision.”

Saurabh Srivastava, Director and Head, Amazon Fashion India

He continues, “This season seeks new opportunities through new designer offerings including a women-focused collection by Namrata Joshipura in addition to collections by Suneet Varma, JJ Valaya, and Ashish Soni. The new season is in alignment with the current market trends focusing more on wedding collections and party wear for both men and women. It will continue to be our endeavor to bring exciting offerings and showcase new designers in the ensuing season. RIVER has opened new avenues for designers through both selections and reach and has become a part of the conversations across all tiers of the country,”.

Customers in Tier 2 and 3 cities will be able to shop for designer clothes through the Amazon fulfilled network, which caters to their specific and regionally diversified needs and demands. This season will have over 180 styles ranging from the casual and classic range of clothes that coordinates for both men and women.

The store provides thorough product information on sizing, product features, and wash and care instructions, as well as styling advice and detailed product images to help customers make informed decisions.

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