TVS Motor Company to strengthen its position in the Central American region, partners with Grupo Q

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TVS Motor Company, on Thursday, announced its new distribution partnership with a subsidiary of Grupo Q, Active Motors SA. The former has signed the deal to further expand its business in Central America. TVS Motor will get support from Active Motors SA with dedicated sales, service, spares, and customer relationship management (CRM). 

Active SA Motors will help TVS Motor Company open three flagship stores and around 50 dealerships in a phase-wise way in the two Central American countries named Nicaragua and Costa Rica. Currently, TVS Motor Company has its presence across key markets of Central America including Guatemala, El Salvador, and Honduras.

Central America is an important market for TVS Motor Company. We are delighted to partner with Grupo Q, which has a strong pedigree in the automobile industry in the country. 

Commenting on this association, Mr. R Dilip, President International Business, TVS Motor Company

He added, “This association is a significant step towards expanding TVS Motor’s market presence in Central America, driving innovation through best-in-class products and setting a customer experience benchmark. The deep understanding of the market, rich experience in the industry, and retail financing capabilities make Grupo Q the best strategic ally for TVS Motor Company in Nicaragua and Costa Rica. We will continue to offer a wide range of aspirational products with complete service and spare parts support combined with the strength of our network facility to cater to the mobility needs of the region.”

Adding to this, The Vice President & Commercial Head of Grupo Q, Mr. Carlos Enrique Quiros said, “We, at Grupo Q, will represent TVS Motor Company with great pride to cater to the length and breadth of fast-evolving customer requirement. In Grupo Q, we have been driving innovation and looking forward to newer opportunities to grow our business in the region with our extensive knowledge and experience of the market. Active Motors, the new company of the Grupo Q Holding Company, promises quality mobility solutions and accessibility for customers in the Nicaragua and Costa Rica market, demonstrating the technology and quality prowess of TVS Motor Company.”

The companies will together launch the motorcycles and scooters manufactured by TVS Motor Company. The product range will include the Scooter TVS NTORQ 125 and Motorcycles named TVS Apache RTR 200 4V, TVS Apache RTR 160 4V, TVS Apache RTR 160 2V, TVS Stryker 125, TVS Raider 125, TVS HLX 150 5S, TVS Neo NX.

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