Vodafone Idea with Hungama Music launches its music offering on Vi App

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Vodafone Idea, on Monday, has launched its music offering on Vi App in collaboration with Hungama Music. Adding a new service to its OTT-based digital content, the telecom service provider has further strengthened its portfolio with this development. 

As a part of this partnership, the company will provide 6 months premium subscription of Hungama Music at no extra cost to all its postpaid and pre-paid customers. The users will be able to listen to ad-free music in 20 languages, download unlimited songs, stream music videos, keep up with the newest Bollywood news, set caller tunes while listening to songs, and listen to podcasts, among other things.

“Today I am pleased to announce our partnership with Hungama Music which will help fulfill our customers’ need for a comprehensive music streaming service. This association is in line with our strategy of helping our customers stay ahead with the best in class services through Key Highlight:  6 months premium subscription of Hungama Music at no extra cost  Consume ad-free music in 20 languages across genres  Unlimited downloads from endless playlists, Podcast, Music Videos  Set caller tune while listening to your favorite track  52 Live Events per year at extra cost C1 – Vodafone Idea External partnerships with domain experts. Our association with Hungama will allow Vi users to get access to a rich repository of diverse music, across genres and in their preferred language.”

Avneesh Khosla, CMO, Vodafone Idea

He said, “Vi strives constantly to enrich the lives of its consumers through its partnerships with brands that have experience and expertise in the field of entertainment, education, health, and financial services. Vi is committed to work with partners across varied domains to provide unique and compelling digital offerings for its consumers with varied needs and preferences. In the near future, we will continue to see a lot more new initiatives being launched as of this agenda gains scale and momentum.”  

“We are excited to be a part of Vi’s 250+ million-strong customers’ musical journey. Our association with Vi has seen us introduce a first-of-its-kind Pay Per View service model in India’s exploding Premium Video On Demand (PVOD) market, earlier this year. The partnership aligns with Hungama’s aim to explore and develop innovative ways to entertain and engage audiences across the world. Our repertoire is consistently expanding to include a diverse, and rich line-up of multi-genre, multi-lingual content across audio, video, and gaming.” 

Neeraj Roy, Founder, Hungama Digital Media

Vi’s music offering with Hungama was unveiled by the famous musician and composer duo – Salim Sulaiman, who also performed at the launch event.  

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