Infosys, on Thursday, announced an extension of its digital innovation partnership with the Australian Open (AO) until the end of 2026. Through this expanded association, Infosys and Tennis Australia will continue to harness Virtual Reality, Big Data and Analytics, Artificial Intelligence, and Cloud technologies to enhance the Australian Open experience for fans, players, coaches, partners, and the media.
The last three-year association between two organizations played an important role in a pandemic-impacted 2021 event. The collaboration aims to focus across 4 key areas: Enhanced broadcast statistics to increase fan engagement, Deliver new innovations for fans, players, and the media, Drive the digital experience vision, Digital for inclusivity and greater access to the underprivileged and grassroots community.
“We are delighted to be partnering with Tennis Australia for a further five years, and to continue reimagining the Australian Open’s world-class digital offerings. For us, this collaboration is about digital innovation providing greater access to the wonderful sport of tennis and helping to build it into a truly global and inclusive game.”Andrew Groth, Executive Vice President, Infosys and Region Head, Australia and New Zealand
It is expected that growth opportunities will be discovered, and cutting-edge technology will put the fan at the center of the digital experience. The teams will work together on various digital skilling and inclusivity initiatives by using Infosys Springboard, to help under-represented communities while also positively impacting grassroots tennis in the region.
As per the focused areas, Starting from AO22, Infosys will provide insights and perspectives to tennis fans across the globe helping them to analyze the game differently. These will consist of fascinating data points such as pressure point metrics, how players capitalize on early breaks in sets, and historical records broken by a player through the course of the tournament.
“We are excited to extend our partnership with Infosys until 2026 as part of our ongoing journey of innovation. We look forward to working together to continue to change the way fans, players, coaches and audiences around the world engage with the Australian Open and our sport.”Craig Tiley, CEO of Tennis Australia and Australian Open Tournament Director
As per the official document, ‘Deliver new innovations for fans, players, and the media: Tennis Australia and Infosys will build groundbreaking innovations and discover new digital tools for AO stakeholders. Through the Infosys Tennis Platform, match center features for the fans will make its way to the mobile app, while seeing several new enhancements, helping them take a virtual seat on the court and deep dive into data of their favorite matches. Advanced coaching through AI videos will continue to help players & coaches strategize their game better and breathtaking moments from multiple matches will be published using AI Shot of the Day.’