Flipkart, opens application window for its startup accelerating program, to provide market opportunities to the startups

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Flipkart stated on Monday that its flagship startup accelerator programme, Flipkart Leap, will evolve to explore broader and more relevant market possibilities for its selected firms. In July 2021, the Flipkart Leap programme graduated its first cohort, which included eight startups that went on to successfully raise additional funding/investment after being selected for the programme.

Flipkart Leap will now expand into two new programmes: Flipkart Leap Ahead (FLA) and Flipkart Leap Innovation Network, following the successful completion of the first cohort of the programme (FLIN).

These two programmes – FLA and FLIN – are designed to meet the changing needs of startups at various stages. They will help startups scale and produce disruptive technologies by providing insights, coaching, and money as needed. With the launch of these initiatives, the startup ecosystem will have access to end-to-end collaborations with Flipkart at all stages of their development.

“As a homegrown company, we are thrilled to bring innovative propositions back to the ecosystem to foster new-age startups. On the back of its early success, we are evolving Flipkart Leap and bringing relevant offerings that can support startups in the long run. With dedicated tracks for early-stage and growth-stage startups, this cohort will now expand its benefits to a much wider pool of entrepreneurs who are solving for Digital India – be it meaningful partnerships and potential projects with Flipkart or equity investment that enables them to scale up further.” 

Ravi Iyer, Senior Vice President and Head – Corporate Development, Flipkart

The Chief Product and Technology Officer of Flipkart, Jeyandran Venugopal said, “As we continue to strengthen our commitment to the growing startup ecosystem in India, we are proud to introduce programs that support the growth of the start-up ecosystem in the country.”

The Flipkart Leap Ahead and Flipkart Leap Innovation Network will begin accepting applications from startups on January 17, 2022. The deadline for applications is February 28, 2022.

Venugopal adds, “Our program Flipkart Leap will now support a much wider base of start-ups, presenting growth opportunities to businesses to help accelerate their journey while leveraging benefits through the Flipkart Group’s ecosystem. We want to identify and work with businesses that are building relevant solutions to India-specific e-commerce problems and get more customers to benefit from e-commerce. In our journey to reach the next 200 million customers, we will look out for start-ups that have innovative solutions that cater to the dynamic needs of our country, and help them scale their vision with us.”

FLIN startups will be able to attend numerous specialized workshops with Flipkart and industry experts to assist them to build powerful e-commerce solutions that are product-market fit. The startups in this private network will also benefit from peer-to-peer learning from the entrepreneur community.

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