Tata Motors, one of India’s most well-known automakers, today announced the Safari DARK, the company’s latest flagship addition to the company’s famous DARK series. The Safari DARK Edition is currently available for booking at dealerships across India, with prices starting at INR 19.05 lakhs (ex-showroom, Delhi).
The Safari DARK will be done in a unique Oberon Black exterior colour that has become associated with the DARK range. The 18″ Blackstone alloy wheels, as well as the mascots on the fender and tailgate, give the exteriors the trademark DARK look. Safari DARK offers a premium Blackstone Dark theme with custom touches to the major features as part of the interiors. The Safari Black’s interior has distinctive dark finishes, a customized Blackstone Matrix dashboard, and luxury Dark upholstery (Nappa Granite Black colour scheme with Blue Tri Arrow Perforations and Blue Stitching).
“Launched in July last year, with a power-packed line-up featuring India’s safest premium hatchback the Altroz, India’s first GNCAP 5star rated car the Nexon, Tata Motors’ premium midsize SUV with the Land Rover DNA the Harrier, and India’s highest-selling passenger electric car the Nexon EV, the #DARK range has, in a very short span of time, become a mainstay of our New Forever range of passenger vehicles. This will be even truer now with the addition of Safari #DARK to the line-up, with the exciting & unique proposition that it has to offer to the customers. Furthermore, with a high sales penetration across brands, the #DARK range has undoubtedly become a popular choice for customers. The Harrier #DARK, which was launched as a limited edition product initially, did extremely well and on popular customer demand, became an integral part of the Harrier portfolio. It offered an exciting & unique package to the customers, which further extended with the introduction of the #DARK range. We are confident that this stylish #DARK Edition will prove to be yet another reason for car-buyers to upgrade to the magnificent Safari,”Commenting on the launch, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Service, Passenger Vehicles, Tata Motors, said.
Since its launch last year, the Safari has already reached milestones of its own, completing the 10K rollout in just 6 months and reclaiming the lives of 16k happy Safari users. Following the launch of the iconic SUV’s #Gold avatar, which was also well received, the #DARK is the newest treatment to be given to it.
The Safari is built on the OMEGARC architecture, which is derived from Land Rover’s legendary D8 platform, and it has the perfect combination of stunning design and performance to meet the needs of today’s SUV customers who want plush and comfortable interiors, unparalleled versatility, a go-anywhere experience, top-notch safety, and the most up-to-date connected car technology for a modern, multifaceted lifestyle.