Flipkart launches ‘Crafted by Bharat’ shopping event to support under-served domestic communities on Republic Day

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Flipkart, on Wednesday, announced the date of its first-ever dedicated Flipkart Samarth sale event – ‘Crafted by Bharat’, to be held on January 26. The event, marking the occasion of India’s Republic Day, will focus on celebrating India’s rich culture and heritage by showcasing the wide range of handicrafts and handlooms from across the country

“The Flipkart Samarth program has grown 5X over the past year and continues to see accelerated growth each quarter. Being a homegrown company, we are committed to continue working towards creating more opportunities for increasing business growth for India’s local communities. With this dedicated sale event, we are looking forward to providing our Flipkart Samarth partners a platform where they can showcase their diverse products and at the same time, bring our customers closer to India’s rich historic culture. With millions of Indians shopping online, small enterprises and artisans can now move beyond their local communities and gain access to opportunities that truly reflect the worth of their efforts.”

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group

The event will see participation from artisans, weavers, people with disabilities, and rural and urban women working in self-help groups associated with the Flipkart Samarth program across the country. Following the government’s vision of ‘Aatmanirbhar Bharat’, the eCommerce company is making continuous efforts, to support and transform the lives of people from these communities associated with Flipkart Samarth.

Through this event, Flipkart is providing these manufacturers the market access to a nationwide customer base of more than 400 million consumers. On the other side, the event will give customers access to great value propositions for a wide range of products curated by partners with rich cultural heritage and high regional significance. such as Garvi Gurjari, Biswa Bangla, Khadi products, Chikankari, zari-zardozi work, and Karnataka’s renowned handloom and handicraft brands such as Cauvery.

The company’s initiative, Flipkart Samarth was launched in 2019 and has been designed to democratize e-commerce through technology and build a sustainable and inclusive platform for under-served domestic communities, with a special focus on women-led enterprises and people with disabilities. 

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