Amazon Signs An MoU With Nifientrec To Accelerate Grassroots Innovation And Growth Of Digital India

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Amazon India, on Wednesday, has signed a Memorandum of Understanding (MoU) with the NIF Incubation and Entrepreneurship Council (NIFientreC). It is expected that the association will help promote the creativity and innovation of students and budding entrepreneurs specializing in consumer-based technology innovation at a grassroots level and accelerate the growth of a digital India.

As part of this MoU, NIFientreC, with Amazon’s help will bring together experts from various fields, particularly from the Direct-To-Customer (D2C) industry to hold masterclasses, workshops, and other interactive training programs on all aspects of product distribution and its availability for the end-user in the most convenient ways. 

“It’s a milestone in India’s innovation and entrepreneurship ecosystem that grassroots innovators and Amazon will now be closer than ever before, which is an inclusivity paradigm that the rest of the world may want to replicate.”

Dr Vipin Kumar, Director, NIF

The Chairperson of NIFientreC, Dr. Gulshan Rai said, “With the fast-paced digital transformation that’s happening in the country right now, there could not be a better time for grassroots entrepreneurs to consider taking their innovations directly to the consumers all over India. As e-commerce grows in India, we are proud to announce this partnership with Amazon to help boost the local economy by accelerating grassroots innovation and enabling the digitization of several thousand innovators over a period of time. This is also an effort to display the country’s prowess in technology innovation and accelerate the growth of a Digital India.”

“At Amazon, we remain committed to our pledge of digitizing 10 million MSMEs in India by 2025 and contribute to the vision of an ‘Aatmanirbhar Bharat’. Our  with NIFientreC is aimed at bringing the benefits of digitization and ecommerce to grassroot entrepreneurs and entrepreneurs taking forward the student innovations from rural areas to sell to millions of Amazon customers across  India and the globe.”

Manish Tiwary, Vice President, Amazon India

“Digitization can help create sustainable livelihoods in rural India by expanding the reach of micro-entrepreneurs and thereby, unlock their full potential. With extensive capacity-building sessions and digitization drives, we hope to make selling on Amazon easier for thousands of such innovators from across rural India and help boost the local economy,” added Manish.

NIFientreC is a Technology Business Incubator hosted by the National Innovation Foundation of the government of India. The council aims to accelerate grassroots innovation, local economy, and livelihoods across rural India. 

The MoU came following PM Modi declaring 16th January as the National Start-up Day to enable Startups to reach the far-flung areas of the country is in line with the vision of ‘Aatmanirbhar Bharat’. Through this association, the company and NIFientreC will lay emphasis on empowering innovators and collaborate with key players in the innovation and entrepreneurship ecosystem to conduct these training programs to adopt online selling and accelerate grassroots innovation reaching end consumers across the country.

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