Flipkart Grocery expands its service to 1,800 cities across India, after witnessing growth in its yearly event

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Flipkart, on Monday, announced that it has expanded its Grocery operations to now service consumers in 1800 cities including Tier 2 and 3+ cities, and with this development, Flipkart is now present in 23 states across the country taking its reach to 10,000 pin codes.

It is expected that the expansion will help support local farmers as they leverage the platform to become part of the digital economy. And consumers will now have an option to purchase high-quality value-driven grocery products in a safe and seamless manner. 

The eCommerce marketplace has made big investments in its Grocery business for the last two years and catering to its pan-India customers through 22 grocery fulfillment centers creating thousands of direct and indirect job opportunities and boosting local employment.

“We are excited to expand our Grocery operations to now service consumers almost all over India. The e-grocery market continues to see increased demand as consumers from tier 2 and 3 markets will get access to high quality selection of staples and household items from reputed brands at great value. We are committed to bringing this shopping experience to consumers all over the country, as we strengthen our selection, invest in FPOs and fresh produce, and scale up our supply chain.” 

Smrithi Ravichandran, Vice President – Grocery, Flipkart

Flipkart got new customers from 200 new cities and towns making Grocery purchases on Flipkart for the first time in this year’s yearly event named, The Big Billion Days. The Grocery category saw a 2.3 times growth in orders and revenue, in comparison to last year. 

Grocery continues to see increased acceleration and will likely see this growth even post-pandemic, according to the recently launched Flipkart-Bain report titled ‘How India Shops Online 2021’. The company’s Grocery fulfillment centers have implemented an effective quality management system to ensure the products are traceable from raw materials until they reach the consumer.

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