Reliance Brands Limited (RBL) has joined hands with fashion designer Rahul Mishra (RM) to create and own a new brand that would encompass Rahul Mishra’s ready-to-wear business through a 60:40 Joint Venture.
It is expected that the new brand will anchor on Rahul’s exceptional design expertise coupled with RBL’s retail playbook for end-to-end value creation, leading the way to a game-changing new era in global fashion. The company through this association is intending to have a worldwide footprint with dedicated flagship stores at fashion capitals around the world in the next 5 years.
“Rahul Mishra’s flawless contemporary design sense and stunningly intricate pieces have spotlighted Indian expertise in crafts globally. Accompanied with his expertise in leveraging international fashion forums to accelerate brand building and creating a global customer base, it’s the perfect secret sauce to co-create a global brand. It’s a strategic part of our ongoing commitment to nurture Indian art and culture.”Isha Ambani, Director, Reliance Retail Ventures Ltd.
The new brand will present an exclusive Ready to Wear Collection at one of the global fashion weeks. It will grow both vertically and horizontally to cross-pollinate creativity further in the fields of accessories, footwear, home, beauty, and jewelry for a worldwide audience.
“We are excited to have the wonderful opportunity via this JV to partner with the market leader Reliance Brands that brings with it a strong know-how in management of the luxury and retail landscape. The care they take to nurture the growth of some of the world’s best luxury brands, their understanding of every aspect of the business process resonates with our vision for growing the vistas for Rahul Mishra Design House. Reflecting on the critical and commercial success of Rahul Mishra couture collections, it has been our desire to equally focus on ready to wear business and extend our universe by democratising the fashion cultivated by us. With this partnership for the new brand, we are sure of achieving mindful growth while giving the process its due attention and care,”Rahul Mishra
Rahul Mishra employs local artisans to bestow their traditions on modern designs and he became the first Indian designer to showcase at Paris Haute Couture week in January 2020. RM’s couture label with two flagship stores in India and a thriving national and international distribution channel finds its genesis in the ideas of sustainability. The journey of Rahul Mishra’s global Ready to Wear started at Paris Fashion Week in 2015.
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