With Oracle Retail, SVP Worldwide, the world’s leading consumer sewing machine manufacturer, is stitching together a better experience for customers. SVP Worldwide reported a spike in sales of its household brand name sewing machines, SINGER, HUSQVARNA VIKING, and PFAFF, as customers spent more time at home during the epidemic. SVP Worldwide upgraded to the newest Oracle Point of Service (POS) and Retail Customer Relationship Management (Retail CRM) systems to ensure customers had a wonderful experience when they returned to its 171 outlets. Oracle Retail Consulting was in charge of the upgrading (ORC).
“Our brand’s commitment is to inspire and delight our creative customers around the world. By bringing agility to the customer experience, we can deliver a more fulfilling shopping experience in our stores. From an operational point of view, this project allows us to incorporate the needs of our store associates while lowering support and hardware costs,”said Kevin Blanchard, Chief Information Officer at SVP Worldwide.
SVP can better connect with its in-store customers by updating to the latest version of Oracle Retail Xstore Point-of-Service. Expert SVP Worldwide workers, for example, can now use their mobile devices to take a break from the fixed cash register to brainstorm with clients and give a higher level of service. Oracle Retail Customer Engagement provides a complete view of the customer’s history and preferences, which not only helps associates better engage with customers but also fuels marketing efforts to provide a more personalized approach for gift cards and promotions for new and existing loyalty program members.
“Continual innovation in our omnichannel retail portfolio combined with the deep knowledge of our consulting group is a winning combination for retailers like SVP Worldwide. For a specialized craft, such as sewing, it’s so important to have knowledgeable associates that can really get in and help customers anywhere in the store. With the latest versions of Oracle Retail technology, SVP Worldwide will be able to give customers that highly-personal experience they are looking for,”said Mike Webster, senior vice president, and general manager, Oracle Retail.