Larsen & Toubro is a multinational engineering and construction company based in India. According to the newest research from Brand Finance, a leading brand valuation and strategy consultancy organization, Infotech, a worldwide technology consulting and digital solutions company, has cemented its position as one of the fastest-growing IT Services brands of the year. In the Brand Finance IT Services 25 2022 ranking, LTI is placed number 22 among the top 25 most valuable IT services brands.
LTI’s brand worth has risen to $1.1 billion, with a brand strength of 67 out of 100. LTI’s brand value has increased by 83 percent since 2020, according to the analysis. According to Brand Finance’s study, LTI has steadily grown year over year and shows no signs of slowing down. Within a highly competitive area, LTI’s brand value is rapidly increasing, and the company is swiftly becoming one of the most intriguing brands in the industry.
“We are proud and inspired by this recognition from Brand Finance. It is our relentless focus on customer satisfaction that facilitated this exponential growth in LTI’s brand value while earning respect and distinction as a world-leading IT services brand. We will continue to strengthen brand LTI through our technology expertise, our unique culture beginner’s mind, and by being a good neighbor in the communities that we operate in,”Sanjay Jalona, CEO and Managing Director, LTI, said.
“LTI’s brand has grown by a phenomenal 83% over the past two years, which is especially impressive given the turbulence in the market due to Covid-19. It is clear that top talent and management are steering the brand to becoming a Tier 1 competitor in the IT Services space. “Let’s Solve” is a fresh perspective on the idea of partnership in an ever more intricate and tech-dependent economy. We are excited to see what lies next for the LTI brand,”David Haigh, Chairman, and CEO of Brand Finance said.
The LTI brand was introduced in May 2017, shortly after the company went public, and has since carved out a distinct niche for itself. LTI has become the preferred digital transformation partner for its clients due to its industry-leading growth, accelerating, and scaling up innovations, excellent execution of its digital skills, and commitment to stakeholder value creation.
Brand Finance is the world’s premier brand valuation consultant, and its annual rankings are among the most coveted by businesses. The rankings are based on a thorough procedure that includes factors such as brand loyalty and brand strength index. To find a reasonable royalty fee range for analyzing brand loyalty rates, they undertake a search for comparable license agreements within the industry, followed by a comparison with margin analysis of firms operating in the market under consideration. The brand strength index evaluates and compares the brand to competitors in the same industry. Brand investment, brand equity, and brand performance are the three main pillars of this assessment.