Amazon India launches a dedicated storefront for Ayurveda products

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Amazon India, on Tuesday, announced the launch of a dedicated storefront for Ayurveda products on its marketplace, The store will increase awareness of unique Ayurveda items from small businesses and direct-to-consumer firms, such as juices, skin-care supplements, immunity boosters, oils, and more. 

The amazon has separated the selection by focus areas and health advantages such as pain management, immunity boosters, blood purifiers, women’s health, weight management, mental wellness, and so on, making buying easier for customers who are trying out Ayurveda products for the first time.

“Ayurveda has always been a part of the Indian way of life and we are happy to launch this dedicated storefront. It will not only showcase a large selection of Ayurveda products from sellers across the country, but also help spread awareness about a healthier lifestyle. The Government of India is putting a special focus on creating awareness about Ayurveda and this storefront is a part of our efforts to contribute to this vision and make Ayurvedic products more accessible to customers. This initiative will enhance the visibility of Ayurveda products on and help thousands of sellers, especially emerging Indian brands to grow their business.”

Manish Tiwary, Country Manager, India Consumer Business, Amazon India

The product sellers have also described the various herbs and ingredients commonly used in Ayurvedic products, as well as their specific health advantages so that customers can make an informed decision. The Union Cabinet Minister, Ministry of Ayush, Shri Sarbananda Sonowal, launched amazon’s new storefront through a virtual event. 

Ayurveda has traditionally been practised through clinics and wellness retreats, but with the advent of e-commerce, Ayurvedic items are now available with only a few clicks. In the midst of the pandemic, Indians are turning to Ayurveda, as the desire of wellbeing and a healthy lifestyle has sparked interest in natural wellness products. 

“Ayush is the most traditional approach of healing and is part of our rich heritage. Ayush can play a foundational role in maintaining a healthy and disease-free lifestyle, it is more relevant than ever in the ongoing times. I would like to commend Amazon for taking the onus of spreading awareness about Ayush products offered by sellers across India through this initiative and providing impetus to the growth of local entrepreneurs engaged in Ayush business.”

Shri Sarbananda Sonowal, Union Cabinet Minister, Ministry of Ayush

He added, ‘Ministry is also promoting the Ayu-Raksha kit, Bala-Raksha kit and Swasthya Raksha kit developed by All India Institute of Ayurveda for protecting the people from COVID. These kits are a combo-pack of 3-4 Ayurveda medicines e.g. Samshamani vati, Anu Taila, Ayush kwath and Chyanprash. These kits can be made available to public by Amazon through e-commerce platform. As a nation, we need to take the necessary steps to encourage small and big companies as well as startups to focus on making Ayush a part of our daily lives which will be a step forward towards fulfilling Hon’ble Prime Minister of India’s vision of Atmanirbhar Bharat.’

In the last two years, has seen a roughly threefold increase in the entire variety of Ayurveda products. Aside from the big players, Amazon has helped new-age Ayurvedic businesses and direct-to-consumer start-ups like Kapiva, Upakarma, Auric, Cureveda, and thousands of others succeed and expand. This storefront will exclusively promote products from emerging Indian brands, helping them in generating demand.

Parag Kaushik, Co-Founder & Director, Upakarma Ayurveda, said “There’s been a surge in customers opting for Ayurveda products and leaning towards a healthier lifestyle and this reflects in the growth we are seeing in our business over the last many months. We had started Upakarma Ayurveda in 2017 and launched on in June 2018 and since then we have grown constantly with our business growing 100% YOY. We are really excited about this dedicated Ayurveda storefront that will not just bring more visibility to products from sellers like us but also help customers in choosing the healthier option conveniently.

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