Ferrari, on Tuesday, announced that the company has joined hands with the California-based tech firm, Qualcomm Technologies. AS per the partnership, the latter will be a Scuderia Ferrari Premium Partner through Snapdragon®, Qualcomm’s premium product and experience brand leveraged across multiple platforms and categories, including automotive.
“We believe innovation requires market leaders working together. Thanks to this agreement with Qualcomm Technologies, we expand our knowledge in digital technologies and web 3.0, areas with great potential for automotive and motorsport. We believe valuable partnerships, and a distinctive Ferrari interpretation, ultimately enhance product excellence.”Benedetto Vigna, Ferrari CEO
It is expected that this agreement with Qualcomm Technologies will have a strong technological impact aimed at accelerating the digital transformation process for Ferrari and its road cars. The two companies will bring together ideas and expertise to explore new opportunities and a range of technological solutions, starting from the first common projects already identified, such as the digital cockpit.
“We are excited to see our automotive technology leadership play an integral role in this new strategic relationship with Ferrari. We look forward to helping shape what the future holds as we work together to bring world-class driving experiences to their customers through our Snapdragon Digital Chassis.”Cristiano Amon, President and CEO of Qualcomm
Ferrari will unveil its single-seater car, F1-75, at Maranello on 17 February 2022 and the Snapdragon logo will make its debut on the car. In addition, the Maranello marque’s esports activities will be a part of the sponsorship.
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