Oracle and Red Bull Racing Are Strengthening their Partnership and Introducing a new Team name, Oracle Red Bull Racing
Oracle and Red Bull Racing have strengthened their relationship by announcing a new Team name, Oracle Red Bull Racing, as well as the RB18, the team’s new car for the 2017 season. The Team’s 2022 season will feature expanded use of Oracle Cloud across its most important areas of operation, including analytics-based race strategy, optimised engine development, AI and machine learning-powered driver training, and a tailored fan experience, building on the success of last year’s F1 Drivers’ Championship.
“Oracle Cloud enabled us to make race-day decisions that helped Max Verstappen win the 2021 Drivers’ Championship. Discovering and reacting to opportunities quickly is crucial to our success on and off the track, and Oracle is integral in that effort. Every element of our performance is driven by data analysis. Having Oracle as our title partner shows the confidence we have in their expertise and their ability to deliver a true competitive advantage,”said Oracle Red Bull Racing Team Principal and CEO Christian Horner.
During last season’s championship run, the Team used Oracle Cloud Infrastructure (OCI) to boost the number of simulations they conducted by 1,000x in order to improve the accuracy of their predictions and sharpen their decision-making. They also increased simulation speed by tenfold, giving race strategists more time to make the proper decision. Moreover, OCI greatly decreased the cost of billions of simulations, allowing the Team to improve track performance in a cost-effective manner, which is vital for success under F1’s strict expenditure constraints.
This season, OCI will allow the Oracle Red Bull Racing Team to examine a greater volume and variety of data, as well as boost the pace at which simulations run, in order to better forecast winning tactics.
“The presence of Oracle, one of the world’s largest cloud technology companies, as title partner not only signals huge confidence in Red Bull Racing’s ability to lead the technology race on track, it will also enable us to drive forward our ambitions for fan engagement, a core tenet of our marketing strategy. We want to take fans with us on our competitive journey in F1, putting them right at the heart of the racing action and Oracle’s world-class innovation and technology will help us achieve that goal,”said Oliver Hughes, chief marketing officer, Oracle Red Bull Racing.
“Red Bull Racing has been more committed than any other F1 team in its use of technology to gain an edge, and it is paying off. Our commitment to this partnership reflects our belief that OCI is a strategic weapon on race day, helps create the most exciting fan experience in sports, and can define the future of F1. Oracle Red Bull Racing is, and will continue to be, the most forward-thinking and innovative F1 team in the world,”said Ariel Kelman, executive vice president, and chief marketing officer, Oracle.
Oracle Red Bull Racing will continue to provide an extraordinary experience to its global fan base, in addition to its innovative on-track efforts. Last season, Oracle and Red Bull Racing introduced The Red Bull Racing Paddock, a first-of-its-kind fan loyalty program powered by OCI, to provide F1 excitement to fans all over the world. Red Bull Racing has witnessed a 9x rise in member sign-ups since The Paddock’s debut. The club’s new, direct line of connection with supporters has resulted in high levels of interaction, with registered fans asking the team thousands of questions and redeeming 35,000 digital rewards. Oracle Red Bull Racing will introduce new features and capabilities in 2022, including the opportunity to develop user-generated content, in order to provide an even better experience.