Amazon India launches ODOP bazaar in collaboration with Invest India and Indian Industries Association

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Amazon India, on Sunday, announced a collaboration with Invest India and Indian Industries Association (IIA) to launch India ODOP (one district one product) Bazaar on Amazon.in. The India ODOP Bazaar features hundreds of ODOP and Geographical Indication (GI) products from local businesses across all Indian states. 

The company in its statement stated, ‘The ODOP Initiative is aimed at manifesting the vision of the Hon’ble Prime Minister of India to foster balanced regional development. This, in turn, gives a major push to the MSME sector by harnessing the potential of every district in the country. This platform will provide an opportunity to the small-scale artisans to access larger markets and cutting-edge technology.’

“Our focus has always been on enabling small businesses, entrepreneurs, weavers and artisans to grow their business through ecommerce. The launch of India ODOP Bazaar mirrors this focus as it brings enhanced visibility to some of the most unique products from sellers across India. We are excited to join hands with Invest India and IIA to support the ODOP initiative of Govt of India that promotes handlooms, handicrafts and agricultural products created by local artisans and farmers; and helps accelerate economic growth, generate employment and promote rural entrepreneurship. We remain committed to our pledge of digitizing 10 million MSMEs by 2025 and contribute to the vision of an Atmanirbhar Bharat.”

Manish Tiwary, Country Manager, India Consumer Business, Amazon India

The storefront was launched by the Hon’ble Union Minister of MSMEs, Shri Narayan Rane. The minister during the launch said, “MSMEs are the economic growth engine of New India. In line with the clarion call for Atmanirbhar Bharat by Hon’ble Prime Minister Shri Narendra Modi ji, our government has initiated various schemes and undertaken several important reforms to strengthen the MSMEs and encourage entrepreneurial spirit among the youth of our country. To promote Made in India products and enhance the export potential of our MSMEs my ministry is focused on providing them with a support system to grow – by boosting availability of raw material, technology, financial aid, skills, packaging, marketing and training, amongst others. I am happy to see Amazon take steps in the same direction by digitally enabling lakhs of MSMEs across the country. I would like to congratulate Amazon, Invest India and IIA for working together to launch the India ODOP Bazaar to showcase some of the most unique products that our MSMEs, weavers and artisans have to offer.”

As the new storefront is specially focused on handlooms & handicrafts created by local Indian artisans and agricultural specialties from across India, it is a new example of Vocal for Local by the company after its Ayurveda storefront.

The company with this storefront has given its customers an opportunity to support local businesses and contribute to their growth by shopping online. Amazon has showcased hundreds of unique local ODOP goods and hidden gems from thousands of vendors throughout all 28 states of India, which is accessible to millions of Amazon buyers in India.

Customers will be able to visit the regional pages and learn more about the ODOP products from various districts around India, allowing them to make a better-informed purchasing decision. They will have easy access to a wide range of diverse and unique products, including Chikankari from Lucknow, Uttar Pradesh, Dhokra metal craft from Bastar, Chattisgarh, Coffee from Chikamagaluru, Karnataka, Sambalpuri Ikat from Sambalpur, Odisha, Warli Paintings from Sahyadri, Maharashtra, and Muga Silk from Kokrajhar, Assam, among others.

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