Hershey’s highlights ‘SHE’ on its iconic chocolate bar for an initiative to Celebrate Womanhood

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Celebrating Womanhood, Hershey’s new initiative is really making it different which says “Girls rule. Celebrate accordingly,” Highlighting the word “SHE” at the center of the iconic milk chocolate bar as part of Women’s History Month celebrations, the US-based food and beverage maker firm has been innovatively giving a tribute to women and girls that plays the central role in our lives. 

“We are surrounded by women and girls that inspire us every single day. Creating this simple, but powerful and colorful change to our iconic milk chocolate bar serves as a reminder of how important they are in our lives. So grab a Hershey’s bar, share one and celebrate all women and girls through a simple, and sweet, gesture.”

Veronica Villasenor, Vice President, US, The Hershey Company

Hershey’s is partnering with a nonprofit organization, Girls on the Run. As part of the partnership, Hershey’s is donating $150,000 to Girls on the Run. This limited-edition “Celebrate SHE” bars are now available only in the US. The Hershey Company is one of only a few Fortune 500 firms run by women, having been named #1 on Forbes’ list of the World’s Top Female-Friendly Companies in 2021. 

Talking about the partnership, the CEO of Girls on the Run, Elizabeth Kunz says, “For over 25 years, Girls on the Run has inspired girls and women to be confident and resilient while finding strength in connection with one another. We are proud to partner with Hershey’s Celebrate SHE campaign to shine a light on all the amazing SHEs in our lives!”

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