Infosys Launches Metaverse Foundry to help Enterprises with Virtual-Physical Interconnections

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Infosys, on Thursday, launched metaverse foundry to ease and fast-track enterprises’ exploration of the metaverse, including virtual and augmented environments, for their customers, workplace, products and operations. It helps enterprises navigate the metaverse by partnering with them through the Discover-Create-Scale cycle.

The tech firm’s metaverse foundry converges the power of domain and design expertise, platforms and digital accelerators, with strong relationships in a rich creator-partner economy. Through this service, enterprises can harness this confluence of capabilities as services on-tap, with the flexibility to ramp up and down their explorations at will. 

“The physical and virtual worlds are already smoothly and ubiquitously interwoven. The metaverse will deepen this overlap and in very experiential ways that will create abundant space for business innovation. We want to help our clients to quickly double down on those opportunities in a find-fast, learn-faster environment before they can reorient their own capabilities, processes and culture in-house to respond to this rapidly evolving space.”

Ravi Kumar S, President, Infosys

Infosys metaverse foundry is an integral part of Infosys Living Labs that’s driving the digital innovation agenda for enterprises racing to adapt to emerging priorities and market trends. The firm will also take advantage of its metaverse foundry to extend its global corporate university, now on Infosys Wingspan platform, to the metaverse.

This will enable them for an on-demand ability to securely and efficiently create their own metaverse environment, deliver signature experiences in an existing metaverse, and bring advanced AI-powered data analytics and simulations to realize their evolving aspirations as the internet evolves.

Korey Allchin, Director of Partnership & International Business, Tennis Australia, said, “For the first time at any Grand Slam, in 2021 Infosys helped us reimagine the shopping experience at the Australian Open, by offering our fans an extended reality store. They made it possible for tennis fans to shop for all their favorite items including tees, beach towels, caps and racquets in this virtual world, and then carry these back to the real world. Seamless digital-physical connects have become more and more important in the evolution of our fan experience. At the same time, during the pandemic when travel was very restricted, Infosys helped us create the AO 2021 Virtual Hub, a digital platform targeted at our business partners where we took content and experiences from the event to the comfort of their homes and offices all around the world.”

Daniel Schumacher, Head of Global IT Applications and Digital Innovation, Komatsu, said, “Our strategic foresight and transformation roadmap point to the rapid acceleration of digital ecosystems and we are looking to bring its value to all facets of our business – both as we know them today and to what we can create for the future. We are excited to partner with Infosys metaverse foundry to uncover the most significant investment we must make in the virtual world and plant seeds today that are most likely to bear fruit for our future.”

Stéphane Morel, Deputy CEO, Marketing & Business Development, French Tennis Federation, said, “As our digital innovation partner, Infosys brought to tennis fans first-of-its-kind mixed reality experiences such as playing tennis on a virtual recreation of the Philippe-Chatrier court at the Infosys fan zone. During Roland-Garros, fans also got a chance to experience the thrill of their digital avatars stepping into a virtual world where they could interact with other fans in their digital forms, engage using virtual objects and even speak to each other in this space.”