Tech Mahindra launches TechMVerse to Drive Commerce in the Metaverse

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Tech Mahindra, on Monday, announced the launch of TechMVerse, its Metaverse practice to deliver interactive and immersive experiences in the Metaverse for its customers. Intending to transform customer experience and deliver real business outcomes, Tech Mahindra will leverage its world-leading network and infrastructure capabilities along with its foundational technological capabilities including pervasive Artificial Intelligence (AI), Blockchain, 5G, Augmented Reality (AR), Virtual Reality (VR), and Quantum Computing to build B2B use cases across sectors.

The tech giant, in its initial phase, will leverage the opportunities presented by the Metaverse through various use cases including DealerVerse – metaverse-based car dealership, Middlemist – NFT marketplace, Meta Bank – a virtual bank, and gaming center. 

It will provide immersive digital and professional experience services in the areas of design, content, and low-code plug-and-play Non-Fungible Tokens (NFT) and Blockchain platforms, while also connecting the metaverse approach with Tech Mahindra’s digital and ESG goals.

In addition, Tech Mahindra has partnered with Mahindra & Mahindra Ltd. to produce exclusive Digital Collectibles, beginning with a series based on one of the latter’s most renowned brands. Tech Mahindra’s industry-leading NFT Marketplace technology would be used to list, mint, and sell these artifacts.

“ Metaverse has the power to disrupt our reality, as well as the future, for good. At Tech Mahindra, we have always been at the forefront of 5G and our entry into the Metaverse is yet another milestone in our journey of catalyzing future readiness and disrupting and transforming customer experiences. The fundamental layers of metaverse are very well integrated within Tech Mahindra and its competencies. From infrastructure to experience, from spatial computing to now commerce, TechMahindra’s platform, the TechMverse would enable a seamless integration between our known expertise in 5G with our skills in AI, AR/VR and blockchain. We would be training workforce of 1000 engineers to ensure they are ready to solve complex business challenges and imagine new worlds for our customers and society .”

CP Gurnani, MD & CEO, Tech Mahindra

Metaverse is a rapidly growing digital environment in which people can interact in a 3D virtual space. As the global Metaverse revenue opportunity could approach $800 billion in 2024, Tech Mahindra is geared up to harness the power of Metaverse to bring imagination to life and offer futuristic experiences NOW. Network of the future, 5G, will form the backbone to provide an enhanced experience to customers in the metaverse universe. 

Tech Mahindra’s showcase, ‘Welcome to Simplicity,’ at Mobile World Congress (MWC) this year reflects how the technology leader is poised to enable Communication Service Providers (CSPs) to ride this new technology wave powered by the network, engineering, and experience capabilities with a shared realistic immersive simulation of the real world or other possible worlds.

Manish Vyas, President, Communications, Media & Entertainment and CEO, Network Services, said, “ Metaverse is a disruptive opportunity to unlock the next frontier of new-age digital immersive experiences. With our foray into the Metaverse, Tech Mahindra is geared to enable limitless opportunities in the virtual world by building scalable services through foundational capabilities and device engineering expertise.”

As part of NXT.NOWTM framework, which aims to enhance ‘Human Centric Experience’, Tech Mahindra focuses on investing in emerging technologies and solutions that enable digital transformation and meet the evolving needs of the customer.

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