Reliance Retail Ventures Limited (RRVL), on Tuesday, announced that it has invested in Abraham & Thakore Exports Pvt Ltd for a majority stake. To strengthen brand Abraham & Thakore’s global appeal in the fashion and lifestyle category, RRVL seeks to use its subsidiary Reliance Brands Limited’s (RBL) deep understanding of the affluent Indian client and its heft across digital, retail operations, marketing, and supply chain platforms.
“Abraham & Thakore’s interesting use of material and fresh take on traditional textile techniques have crafted a highly distinctive design signature for the brand. With Indian luxury customers undergoing a generational consumption shift, there is heightened appreciation of Abraham & Thakore’s timeless design, and we are excited to partner with the brand to bring its unique expression of Indian craftmanship to consumers globally,”Isha Ambani, Director, Reliance Retail Ventures Limited
David Abraham and Rakesh Thakore founded the firm in 1992 and were shortly joined by Kevin Nigli, who became known as the “&” in Abraham & Thakore (A&T). A&T harnessed the potential and power of Indian handlooms by infusing them with modernity and meaning through unconventional, even non-conformist weaving and design interventions.
A&T’s interpretation of Indian textiles began with loungewear and home collections sold first at The Conran Shop in London, then at prestigious global stores including as Liberty, Browns, Harrods, and Selfridges. Before coming to India with their debut fashion show presentation, the brand largely retailed in retail stores for almost 15 years.
“Abraham & Thakore is excited to partner with RRVL, the company responsible for redefining India’s luxury landscape. Through this partnership we will be extending the presence of the brand and bring together both fashion and lifestyle collections which will include home furnishings and lounge wear,”David Abraham
The philosophy of the brand is based on a knowledge of the cultural construct of fashion. Not only is an Abraham & Thakore Ikat sari in the Victoria & Albert Museum’s permanent collection, but the brand’s designs were chosen for Fabric of India, the V&A’s first major exhibition that investigated the rich, multi-faceted, and dynamic world of Indian handcrafted fabrics, in 2015. Each collection builds on the previous one’s investigation of building a subtle, modern design voice while also drawing on Indian design and craft’s rich traditional lexicon. It has a particular resonance in diverse mindsets and marketplaces due to its rich cultural language.
The design trio, David Abraham, Rakesh Thakore, and Kevin Nigli will continue to lead the creative direction of the brand.