Tech Mahindra to Offer Cloud Gaming as a Service to Telcos, Cable Companies and OEMS

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Tech Mahindra, on Thursday, announced the launch of its Cloud Gaming as a Service offering. The service will be offered through Tech Mahindra’s cloud-based platform powered by Ludium Labs. 

The partnership will enable telecom providers, cable companies, and OEMs (Original Equipment Manufacturers) to offer a new value-added service that takes advantage of their networks’ capabilities while also generating new revenue.

“The gaming industry has seen a spike in its users post the Covid era, leading to increased interests and opportunities for the industry to grow. The evolution of 5G with its inherent low latency will play a pivotal role in the adoption of experiences in the Metaverse and cloud gaming. We look forward to delivering NXT of cloud gaming with Ludium Lab, thereby delivering tomorrow’s experience today to our enterprise customers.”

Manish Vyas, President, Communications, Media & Entertainment and CEO, Network Services

It is expected that this service will dramatically improve end consumer access to gaming by eliminating the need for expensive gaming consoles and high-speed internet connections to access popular compute-intensive games.

The B2B Cloud Gaming Service will enhance the AAA gaming experience of high-budget, high-profile games that are typically produced and distributed by large publishers. This will be achieved through a 5G-powered low latency gaming service in the form of a plug and play solution with a library of over 150 AAA games stored in the cloud that can be accessed on any device, and processed on the edge.

Until now, many gaming businesses have been not able to invest the necessary time and capital into developing such solutions as their commercial focus has been on game development itself. This partnership will improve accessibility for both businesses and consumers by using Tech Mahindra’s extensive expertise in the 5G, video, and cloud engineering space, earned by working with top global media and entertainment companies, cloud service providers, and mobile operators.

“Our commitment to deliver a user experience that is both enhanced and affordable is what makes us a leading player in cloud gaming. We are thrilled to partner with Tech Mahindra, who we recognize as an important world leading technological company. Combining their expertise with our innovative virtualization technology and cloud gaming capabilities, our Cloud Gaming as a Service will be a major turning point in the market.”

Juan José Martin, CEO Ludium Lab

Tech Mahindra and Ludium Lab will jointly promote their cloud gaming services, targeting leading companies in the telecommunications industry, such as mobile Original Equipment Manufacturers (OEM), cable operators, smart TV OEMs, and other organizations seeking to optimize connectivity for an enhanced gaming experience in today’s growing digital world.

Tech Mahindra’s cloud gaming service will be a white-label, customizable Software-as-a-Service (SaaS) service that will rely on proprietary algorithms to significantly reduce the amount of cloud infrastructure necessary to serve games.

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