Lupin, on Wednesday, presented an informative Facebook Live event on the occasion of International Women’s Day as part of their Shakti campaign, which aims to empower women in their fight against heart disease. The goal of the session was to raise women’s awareness of cardiovascular disease and encourage more physician-patient discussions on the topic.
“Women are the backbone of society. They play multiple roles every day, right from taking care of their families to supporting them emotionally and financially. But in the process, they often forget to take care of their own health. I am delighted to be a part of this campaign. I hope together we will be able to motivate more women to take better care of their heart health and lead longer lives with their loved ones.”Mary Kom
Dr. Roxana Mehran of Mount Sinai in New York, Dr. Sarita Rao of Apollo Hospital in Indore, and Dr. JPS Sawhney of Sir Ganga Ram Hospital in Delhi also spoke at the occasion. They discussed the importance of having an organised awareness programme to raise knowledge about women’s heart health. Early detection and screening testing were encouraged as a way of life. Lupin had earlier announced Mary Kom as the brand ambassador for its Shakti campaign.
“Cardiovascular disease is the leading cause of death among women today. With timely intervention it can be prevented and that is our goal. Research shows that the death rate of cardiovascular diseases for women is higher compared to men. Yet the risk of heart diseases in women is still under-diagnosed and under-treated. Shakti is our initiative to empower women in their fight against heart disease and make their health a priority.”Mr. Rajeev Sibal, President – India Region Formulations, Lupin
Thousands of people watched the Facebook live session from all across the world. Through engaging social media sessions, sharing informative films from doctors, and in-clinic awareness activities, Lupin’s Shakti campaign has reached out to over 42,000 individuals and 10,000 healthcare professionals, raising awareness about heart illnesses in women.