Tech Mahindra Launches ‘Ideathon Laps’ Globally to Develop Green Digital Solutions

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Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, will host Tech in Sustainability ‘Ideathon Laps’ as part of the ongoing Mahindra Racing partnership in order to focus on responsible business growth that can help shape a better and sustainable future. The ideathon events, which will take place in Riyadh, Mexico City, Berlin, Jakarta, Vancouver, New York, and London, will crowdsource inventive solutions for a better and more sustainable future. Ideathon laps are now taking place in Riyadh and Mexico City, and registrations are still open.

These ideathon sessions, organized by MakersLabTM, Tech Mahindra’s research, and development arm, will encourage tech enthusiasts, issue solvers, and students to create new and disruptive ideas that may generate transformational, long-term change through the use of next-generation technology. The copyright and Idea IP (Intellectual Property) will mostly remain with the ideators, and Tech Mahindra will serve as a guide to assist develop the final winning concepts into products.

“The pandemic has emphasized upon the need to build a sustainable world through collective actions including self-reliance and digital investments across industries. As a forerunner towards delivering innovative solutions to effectively drive towards a greener digital economy, we at Tech Mahindra believe that it is imperative to make it our collective goal to save our environment by leveraging the power of technology. To help bring sustainable transformation ideas to consequence, we are hosting ‘Tech in Sustainability’ Ideathon Laps to spearhead disruptive thinking and provide a platform that can address challenges in this space to build a better world together,”

Jagdish Mitra, Chief Strategy Officer & Head of Growth, Tech Mahindra, said.

Registration, concept submission, and evaluation will be the three stages of the ideathon cycle. The best three finishers in each of the ideation laps will receive a virtual internship with Tech Mahindra’s Makers Lab and Mahindra Racing, where they will be able to collaborate and learn from important industry leaders, technological experts, and innovators. During Season 8, the victors of each lap will have the opportunity to meet members of the Tech Mahindra and Mahindra Racing leadership teams, as well as MR Formula E team drivers.

“Sustainability lies at the heart of our partnership with Tech Mahindra; our shared commitment to develop the next generation mobility solutions whilst being kind to the planet is encapsulated in our Race to ROCE (Return on Climate and Environment). Tech Mahindra’s ‘Tech in Sustainability’ Ideathon Laps will help us drive together towards these goals whilst engaging with a new generation of innovators and talent in the digital technology space – we cannot wait to see their ideas,”

Dilbagh Gill, CEO & Team Principal, Mahindra Racing, said.

Tech Mahindra’s ideathon event will use a combination of classroom knowledge, real-world experience, digital tools, and collective strengths to crowdsource technology-led ideas to promote sustainable digital transformation. A prominent jury panel of industry professionals, academic subject matter experts, and business leaders will judge and evaluate ideas. Each lap’s winner will be eligible to compete in the Ideathon World Finals in London. The top three finishers in the world finals will also be invited to a special event in London, which will take place on the sidelines of the London E-Prix.

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