Infosys, on Tuesday, announced that they have signed a definitive agreement to acquire a Germany-based digital marketing agency, Oddity. Oddity is one of the largest independent digital agencies from Germany with more than 300 digital experts located in Stuttgart, Berlin, Cologne, Belgrade, Shanghai and Taipei. The company enables digital transformation for leading German omni-channel, e-commerce retailers, leading FMCG brands and global mobility providers.
It is expected that this move will strengthen Infosys’ creative, branding and experience design capabilities. The acquisition is expected to close around April 2022.
“We find ourselves at the cusp of the next generation of the internet, the merging of the physical and virtual worlds. With this vision, we are excited to strengthen our experience and marketing skills with oddity, to deliver forward-thinking, holistic solutions at a global scale. With oddity’s digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys’ prowess in technological transformation.”Ravi Kumar S, President, Infosys
Infosys offers creative and marketing services with its earlier acquisition of of WONGDOODY. Now with Oddity, Infosys will help global CMOs, and businesses thrive in a digital commerce world with complementary skills and expertise.
As part of Infosys’ digital experience and design offering, oddity will become part of WONGDOODY, an Infosys company, and join its network of studios across Seattle, Los Angeles, New York, Providence, Houston, and London, and design hubs in five cities in India.
“The future of better human-centered marketing lies in the symbiosis of creativity and technology (data, automation, AI). This is where we see the opportunity for a unique differentiation together with Infosys and WONGDOODY. We are ambitious to further develop our services jointly and are proud to become part of one of the world’s most respected digital tech companies.” said oddity founders Frank Boegner, Marc Bürkle, Simon Umbreit and Christian Gölz.
Ben Wiener, CEO, WONGDOODY, an Infosys company, added, “Meeting oddity was like meeting a long-lost twin. We share the same values and vision around the power of creativity to accelerate digital transformation for our clients, while recognizing that it’s our people and culture that drive our success. We are united in our shared belief that digital transformation is at its best when it is consistently approached from a people-based, needs-centered perspective.”
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