MPIDC signs MoU with Flipkart as part of One District One Product (ODOP) initiative of Madhya Pradesh 

0 27

Flipkart, on Thursday, announced that it has signed a Memorandum of Understanding (MoU) with MP Industrial Development Corporation Ltd (MPIDC) to enable national market access to local artisans, weavers and craftsmen from the state. 

“We are delighted to sign the MoU with Madhya Pradesh Industrial Development Corporation (MPIDC). The partnership is part of Flipkart’s Samarth program conceptualized to provide a sustainable and inclusive digital platform to enhance the livelihood opportunities for MSMEs and artisans, including in Tier-2 and smaller cities. Extending the government’s mission of Make in India and Aatmanirbhar Bharat, Flipkart Samarth today supports the livelihood of over a million artisans, weavers and craftsmen across India.”

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group

It is expected that the partnership under Flipkart’s Samarth initiative will enhance rural livelihoods allowing local businesses, craftsmen, artisans and weavers to offer their products to millions of customers to support the ODOP program of the Government of Madhya Pradesh.

The MoU was signed by Mr. John Kingsly, IAS, Export Commissioner and Managing Director of MPIDC, and Mr. Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group The MoU was exchanged in the presence of Mr. Rajvardhan Singh Dattigaon, Hon’ble Minister, Department of Industrial Policy and Investment Promotion, between Mr. John Kingsly and Mr Dippy Vankani, Regional Director – West, Flipkart at the “Madhya Pradesh Trade Conference – 2022 Capacity Building Program” event organized in Bhopal.  

“One of the key priorities of our government is to strengthen a flourishing ecosystem for entrepreneurs, artisans, SHGs especially from rural areas, and I would like to commend Flipkart for their efforts and initiatives to take ahead the ambitious ODOP initiative of Government of Madhya Pradesh. Our association with Flipkart will give wings to the dreams of our entrepreneurs and support our capacity-building initiatives for them”

Mr. Rajvardhan Singh Dattigaon

Launched in 2019, Flipkart Samarth is a nationwide initiative that aims to introduce lakhs of MSMEs, artisans and underserved communities from across the country to new growth opportunities through ecommerce. The program breaks entry barriers and helps these sellers set up their business on the Flipkart Marketplace by offering time-bound incubation as well as support with onboarding, free cataloging, marketing, account management, business insights, and warehousing.

See the tweet:

Leave A Reply

Your email address will not be published.