bp and Uber to drive delivery growth with a global strategic partnership

0 11

bp and Uber Technologies announced a new worldwide strategic convenience delivery collaboration on Tuesday, extending their existing local agreements to additional consumers around the world. From selected retail locations, the partners will offer a wide choice of high-quality convenience products, including fresh and prepared options.

bp is the first convenience retailer to partner with Uber Eats on a global scale, with the goal of having over 3,000 retail locations available on the delivery platform within the next three years. The collaboration will help BP achieve its aim of increasing consumer access and expanding its delivery footprint in response to the rising demand for food, groceries, and everyday goods delivered to the door.

The new alliance will include retail locations in Australia, New Zealand, Poland, South Africa, and the United States’ west coast. For the first time this year, the app will be available in the United Kingdom and the eastern United States, with hopes to expand to other European regions in 2023.

“We’re thrilled to team up with Uber Eats globally giving us the opportunity to reach many more consumers online in addition to those who currently visit our retail sites. We’ve seen how the pandemic has accelerated customer demand for delivered convenience and this partnership will allow us to scale up quickly on the Uber platform. And for the first time, we will be able to offer delivery options to existing customers on our own BPme app by the end of 2023,”

said Emma Delaney, executive vice president of customers & products, bp.

The partners anticipate significant growth prospects with 20,500 bp retail sites throughout the world and 550 million customers living within 20 minutes of a bp retail site. Hot and cold drinks, food-for-now options, staple goods, fresh vegetables, and ready dinners, as well as wine, beer, and flowers, are all available at bp sites, which are tailored to local markets.

The partners anticipate significant growth prospects with 20,500 bp retail sites throughout the world and 550 million customers living within 20 minutes of a bp retail site. Hot and cold drinks, food-for-now options, staple goods, fresh vegetables, and ready dinners, as well as wine, beer, and flowers, are all available at bp sites, which are tailored to local markets.

Customers in the United Kingdom will be able to order a variety of Wild Bean Café and other branded foods and products through Uber Eats, with the first 120 locations expected to be operational by the end of June.

The offer will be made available in the United States to bp’s network of independently operated retail stores to help them build their companies. The idea is to make it simple for these partners to join the Uber Eats platform and take advantage of perks depending on their bp scale.

Uber’s global brand and operations footprint, best-in-class technology for dispatching orders, and more than 4.4 million drivers and couriers worldwide will benefit bp.

Uber Eats and bp will collaborate to bring delivery options to bp’s own app, BPme, which will be accessible in the UK, US, and Australia by the end of 2023 and will be powered by Uber Direct. With this new option, bp will be able to link its consumers directly with delivery riders, making Uber Eats the preferred partner for completing these orders. With 16 million active loyalty members worldwide, bp has seen a three-fold rise in users of the BPme app since 2019.

“We’ve seen how the pandemic has accelerated customer demand for delivered convenience and this partnership will allow us to scale up quickly on the Uber platform. With more than 20,500 locations around the world, bp’s reach is enormous making them critical partners as we pursue our ambitions of helping consumers across the world get what they need delivering to their doorsteps. We are proud to support this next phase of the company’s convenience growth through this delivery partnership and look forward to deeper collaboration in the future,”

Emma Delaney, executive vice president of customers & products. 

In the mobility space, bp and Uber already collaborate, with bp offering electric vehicle charging for Uber’s ride-hail drivers. The organizations will look into other areas for future collaboration, like ways to use low-carbon delivery techniques to fulfill orders from distant sites.

Leave A Reply

Your email address will not be published.