Gupshup, acquires Active.Ai, strengthens its customer experience solutions

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Gupshup, a global leader in conversational engagement, on Tuesday, announced the acquisition of the premier Conversational AI platform, Active.Ai. As a result of the deal, Gupshup’s customer experience (CX) solutions for BFSI customers have been strengthened.

“Using Conversational AI, Gupshup is helping global businesses establish new and exciting ways to engage with consumers in a more natural and contextual manner. Active.Ai’s robust CBaaS platform adds more vertical depth to our product stack, giving BFSI customers the tools to create intelligent, frictionless micro conversations with consumers using voice, video and messaging channels. We are happy to welcome the Acitve.Ai team to the Gupshup family and look forward to driving the next phase of innovations in conversational engagement and commerce.”

Beerud Sheth, Co-founder and CEO, Gupshup

“Active.Ai’s technology platform is enabling financial institutions around the globe to effectively engage their customers using AI. The merger with Gupshup is a logical next step in their evolution. Together, they can bring advanced omnichannel engagement across messaging, voice and video to enterprise customers,” said Ben Mathias, Managing Partner, Vertex Ventures.

“In the conversational economy, business to consumer engagement that combines advanced natural language processing with deep enterprise connectivity is essential. Active.Ai’s conversational engagement platform powers leading financial enterprises across 43 countries. We are excited to partner with Gupshup to help shape the future of conversational engagement in the financial services space.”

Ravi Shankar, Co-founder and CEO, Active.Ai

Active.Ai, based in Singapore, provides a Conversational Banking as a Service (CBaaS) platform to BFSI customers in 43 countries, allowing them to communicate with millions of consumers every month. Active.Ai, with 95 percent accuracy, has enabled more than 300 million user interactions via voice, video, and text, processed over 30 million service requests, and answered more than 50 million inquiries.Active.Ai’s investors include InnoCells, Kalaari Capital, Vertex Ventures, Chiratae Ventures, CreditEase, DI and Kstart.

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