TCS Celebrates 5-year Partnership with The Canberra Times Marathon Festival with Run for Reconciliation
Tata Consultancy Services is proud to be the Presenting and Official App Partner for The Canberra Times Marathon Festival for the fifth year in a row.TCS will use its long-standing connection with the Indigenous Marathon Foundation (IMF) to launch the Run for Reconciliation this year to commemorate the event.
“As part of our ongoing commitment to supporting a culture of health and running across Australia, we are proud to celebrate our long-standing partnerships with The Canberra Times Marathon Festival and IMF. TCS is building innovative and impactful technology to help support local communities and establish a strong connection to Country,”Vikram Singh, Country Head, TCS ANZ, said.
This initiative allows TCS participants to show their appreciation and devotion to Indigenous communities by supporting Indigenous runners in running events such as The Canberra Times Marathon Festival, The Sun-Herald City2Surf, and the TCS New York Marathon. TCS has been able to support 75 IMF athletes to compete in the Canberra Times Marathon Festival and the TCS NYC marathon later this year thanks to the Run for Reconciliation.
“We greatly value our long-standing association with TCS. They have continued to showcase their deep commitment to supporting Indigenous communities to participate in the simple yet powerful thing we call running. We are proud to be associated with organizations who strive to make a real difference,”Rob de Castella, Australian Olympian and Founder of IMF, said.
TCS produced the official app for event participants and supporters as the Presenting and Official App Partner, letting runners to plan the course and follow their performance with real-time statistics. The app helps registrants become more conscious of local Indigenous heritage by highlighting 14 significant sites for the Ngunawal people along the 42-kilometer course. This feature allows runners and spectators to view historical sites of interest on an interactive map and in pop-up windows as they pass by or arrive at them.