Bharat BillPay to offer recurring payments to farmers across India in collaboration with FAARMS

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Bharat Bill Payment System, a one-stop-shop for all recurring payments across all categories, has teamed up with FAARMS to make recurring payments available to all farmers in India. Farmers can easily access a wide range of products and services through the FAARMS app, including seeds, fertilizers, insecticides, animal feed, and more, all of which are delivered right to their door. 

This collaboration will aid in the creation of a marketplace for farmers across India, where they will be able to purchase products as well as handle regular payments such as power, loan repayments, and water bills, all within the same app.

“We are glad to collaborate with FAARMS to make life easier, safer, and effortless for every Indian household through Bharat BillPay. This partnership is a step towards bringing farmers into the mainstream digital payments ecosystem and bridging the financial inclusion gap for the last mile of the country. We look forward to collaborating with many new players to create a network effect and provide a convenient, uniform, and assured transaction experience to farmers and many such households across India,”

Noopur Chaturvedi, CEO, NPCI Bharat BillPay Ltd. (NBBL) said.

Bharat BillPay has worked hard to cooperate with new partners and encourage digital inclusion by making recurring payments simple for end-users, in order to assist the Government of India and RBI’s aim for a cash-lite economy. Bharat BillPay will assist in guiding, empowering, and propelling each Indian household toward a seamless digital journey as a result of this collaboration.

“We have been working on ground in spreading digital payment literacy among the farming community. We believe Bharat BillPay will revolutionize the way bills have been traditionally paid in India. The collaboration with the Government of India to integrate Bharat BillPay into the FAARMS app will give direct access to rural India to pay all their bills anytime anywhere instantly. This is a life-altering moment and we are glad to be the catalyst here,”

Taranbir Singh – CEO and Co-founder of FAARMS said. 

Customers can use Bharat BillPay to make regular payments for things like energy, telecom, DTH, gas, education fees, water & municipal taxes, NETC FASTag recharge, loan repayments, insurance, cable, subscription fees, and mobile prepaid recharges, among other things.

“We have a deep reach in the remotest of villages in northern & central India and have been successful in gaining the trust of the farming community in the last 2 years. This helped us become one of the first agri-startup to tie up with, for connecting brands with the rural community,”

Alok Duggal, COO and Co-founder of FAARMS said. 

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