Duluth Trading Company Transforms In-Store Checkout Experiences with TCS OmniStore

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TCS OmniStoreTM, the award-winning AI-powered unified commerce platform from Tata Consultancy Services, has been used by Duluth Trading Co. to drive seamless omni-channel checkout experiences.

By harnessing its digital data and expanding sales channels, Duluth Trading hoped to improve the in-store experience. Because of its flexibility, intuitive interface, and simplicity of adoption, the lifestyle brand chose TCS as its transformation partner and OmniStore as its key platform.

TCS OmniStore effectively supports Duluth Trading’s growth goal by replacing its outdated POS system with a modern, services-based unified commerce platform that merges and extends existing channels and customer touchpoints while orchestrating omni-channel customer journeys flexibly. It functions as a centralized commerce platform for all in-store transactions, including POS, MPOS, Scan and Go, curbside pickup, and more.

With the platform, all Duluth Trading stores in the United States can now offer speedier check-out and returns, as well as better visibility of items purchased across channels. TCS OmniStore gives shop associates real-time access to universal carts, promotions, and orders, as well as item information and inventories, with a link between online and in-store context. This information is used by store associates to upsell and cross-sell products, as well as make personalized suggestions.

“Our retail and IT leadership are very complimentary of how OmniStore has performed through the peak holiday season. “Especially in its ability to sell products to our customers regardless of the location. Within a single customer interaction, we’re able to provide a broader offering at the register, and this was an important part of our successful selling approach this past holiday season. We’re excited to roll our mobile solution across the retail chain in early 2023 and to learn more about how we engage our customers in new ways within our store fleet,”

said Christopher Teufel, Sr. Vice President of Information Technology and Logistics, Duluth Trading Co.

The platform offers a user interface that is basic and straightforward, requiring less training and increasing productivity. TCS OmniStore’s omni-channel mixed-basket sales and simplified return capabilities enabled Duluth Trading considerably improve customer happiness and sales, as well as accelerate growth.

“As a leader in retail business transformations, TCS has a unique insight into the omni-channel needs of the industry and constraints with traditional POS. We are pleased to partner with Duluth Trading Co. in their strategic initiative to reimagine in-store customer experiences. TCS OmniStore enables a seamless omni-channel customer journey while laying a solid foundation for future retail,”

said Shankar Narayanan, Business Group Head, Retail Cluster, TCS.

TCS OmniStore, a micro-services-based future commerce platform that can dynamically orchestrate unified omni-channel customer experiences and let organisations roll out new services and apps fast without worrying about channel limits, is part of the TCS Algo Retail portfolio. It can be used in a variety of businesses, including general merchandising, discount, specialised, fashion, restaurants, post offices, telecommunications, and travel & hospitality.


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