National Tourism Policy to be announced soon : G Kamala Vardhana Rao, DG, Ministry of Tourism

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On Friday, Mr G Kamala Vardhana Rao, Director General, Ministry of Tourism, Government of India, and Managing Director, ITDC Ltd, said that the government is working on a National Tourism Policy and will announce it soon. He was addressing at FICCI’s 4th Digital Travel, Hospitality, and Innovation Summit.

Mr Rao said, โ€œWe would like to come up with a National Tourism Policy which we will announce soon.โ€ Citing that the final discussions are happening, Mr Rao shared that digitization and digital experiences will also be included in the National Tourism Policy.

Mr Rao referenced the Utsav Portal, which was just launched by the tourism minister, when discussing government measures to increase digitisation in the travel, tourist, and hospitality sectors.

Highlighting the role of digitization for the travel and tourism sector, Mr Rao said, A major thing that the ministry has taken up is we have formulated and issued guidelines about the National Digital Tourism Mission with support and input from the industry.

Ms Rupinder Brar, Additional Director General, Ministry of Tourism, Government of India said, โ€œThe Govt is coming out with a digital platform to facilitate seamless travel within India. This platform can be used by every stakeholder of Travel and Tourism from big to small players.โ€ She further added that the Ministry of Tourism is closely working with various other ministries like the Ministry of Culture, Ministry of Tribal Affairs, Ministry of Road Transport and Highways and the Ministry of Aviation along with the state governments to give it a shape.

Urging the government to support digitization for the travel, tourism and hospitality sector, Dr. Jyotsna Suri, Past President, FICCI & Chairperson, FICCI Travel, Tourism & Hospitality Committee said, โ€œIt is because of the digitization that the growth of this industry will become better, and it will enable the businesses to reach out to new markets and of course increase competitiveness. “

Mr Dhruv Shringi, Co-Chair, FICCI Travel, Tourism & Hospitality Committee; Chair, FICCI Travel Technology & Digital Committee and CEO & Co-Founder, Yatra Online Inc said, โ€œThe role of travel counselors today is evolving in current times. This is truly the time for people to evolve from transaction agents to travel counsellors.โ€

โ€œRise of infrastructure, fintech revolution and digital growth are the macro tailwinds that will support the Indian travel & tourism growth story,โ€ said Mr Rajesh Magow, Co-Founder & Group CEO, MakeMyTrip while delivering a presentation on โ€˜India Tourism Unleashedโ€™.

โ€œAs FICCI, we want to be the harbinger of collaborations and catalyze the reforms together with the government,โ€ said Mr Ashish Kumar, Co-Chair, FICCI Travel Technology & Digital Committee.

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