Pine Labs, a leading merchant commerce platform, revealed today that it has signed acclaimed actor Ayushmann Khurrana and released a new ad film with him. The actor portrays the ease with which Pay Later EMI purchases may be made at offline retailers using Pine Labs Point of Sale (PoS) terminals in this clip. Pine Labs will promote the video through a multi-channel marketing strategy that will include over 17,000 consumer durables, mobile phones, electronic stores, and other retail segments of prominent brands across India.
According to the Ministry of Electronics and Information Technology (MeitY), India experienced a significant increase in digital transactions in FY 21-22 (statistics as of March 20, 2022), compared to 20.72 billion in FY17-18.
Several actions have been made by the banking regulator and the existing government to extend the digital payments ecosystem in India, ranging from incentive schemes to awareness initiatives.
“We’ve all been enjoying the convenience of paying later since our childhood and availing it now on the Pine Labs terminals is as easy and seamless. Instant, paperless and ubiquitous. These terminals can convert any mode of digital payment into EMIs of 3, 6, 9, 12 months, without the complication of subscribing to any additional cards or apps.
The ‘baad mein’ or ‘I will pay later’ nod has been used in the ad as an interesting creative device which we feel will resonate with audiences across age groups and geographies to land the message that Pine Labs makes these solutions simple and accessible to all businesses and their customers. And no better personality to endorse this exciting in-store digital Pay Later proposition than the versatile actor Ayushmann Khurrana who enjoys an incredible connect with the masses across age groups,”Jerry Williams, Vice President, Marketing, said.
“On the heels of the Pine Labs corporate brand refresh, we highlight BNPL as the first among many solutions that bring to all entrepreneurs the power of our robust fintech platform that enables them to deliver the best world-class retail experiences to their end consumers, driving affordability, delight and loyalty,”said Jerry Williams.
Pine Labs’ Android PoS terminals have established themselves as an all-in-one PoS solution for merchants looking to increase sales through the integrated Pay Later feature while also accepting new-age digital payment solutions like QR code payments, tap and pay contactless payments, and other payment modes like net banking, debit/credit cards, UPI, and wallets.
“It is not every day that you get to connect with something purposeful that makes a difference in people’s lives. Pine Labs’ Pay Later is a campaign I connected with instantly and one that I wholeheartedly support. I feel it is wonderful that customers can, with a single swipe, instantly convert their purchase into EMIs of their choice. The fact that Pine Labs Pay Later is available across electronic and non-electronic categories, makes it an irresistible option for shoppers. I had fun shooting for this ad film and I hope everybody enjoys it.”says Bollywood star, Ayushmann Khurrana.
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