Lenovo, a global technology leader, is collaborating with Stella McCartney, an iconic fashion designer and conscious luxury pioneer, and Central Saint Martins University of the Arts London, a world-renowned art and design college, to help inspire and empower the next generation of designers on sustainable fashion design.
Stella will encourage 38 students from the Central Saint Martins MA Design course to channel their ambition to transform the world for the better and use their creativity in an eight-week live brief as a powerhouse pioneer in all things design-led. They will be given the challenge of investigating the relationship between fashion and technology and developing a long-term solution that pushes the boundaries of where the two intersect.
“At my fashion house, creativity and technology have always gone hand-in-hand. That’s why I am so excited to partner with Lenovo on this incredible project – coming together today so we can empower the creative visionaries of tomorrow at my alma mater, Central Saint Martins. As a progressive luxury brand, Stella McCartney has always looked to the future, and I know that Lenovo is as keen about protecting the planet as I am. Together we are excited to be able to support the next generation of talent in developing something entirely new in sustainable fashion, and I cannot wait to see the results!”Stella McCartney commented.
Following the design competition, Stella will select one winning student for a three-month internship at Stella McCartney in a department of their choice.
“Key to the work we do as a course is an understanding that the sustainability and ethicality of production is an urgent challenge to each of our disciplines, ceramics, furniture and jewellery. We are delighted to have the opportunity to test the principles and practices of MA Design with our inspirational alumna Stella McCartney and the forward-thinking team at Lenovo. The students and the staff have embraced this challenge,”Simon Fraser, Course Director MA Design, Central Saint Martins commented.
The collaboration places the power of change in the hands of Central Saint Martins’ future visionaries, empowering them to make a genuine difference. Lenovo is delivering cutting-edge Yoga PCs to each kid who participates to help them unlock their creativity.
“At Lenovo, we are always striving to create innovative and smarter solutions to build a more sustainable future, which is why collaborating with Stella McCartney and Central Saint Martins felt so right. It’s bringing together leaders of three different sectors – fashion, design and technology – all of which all share the same values of delivering meaningful change. Through this partnership we are setting the stage for the future generation of those looking to change the world and we’re very excited to see what is created,”Brian Leonard, Vice President of Design Innovation, Lenovo commented.
From innovative products to its worldwide supply chain, Lenovo prioritizes sustainability. The corporation just announced its goal of being net-zero by 2050. By FY 2025/26, Lenovo PCs will be produced entirely of post-consumer recycled materials, with recycled plastic packaging accounting for 90% of all packaging. Lenovo also plans to recycle and reuse 363 million kilograms of end-of-life products, as well as use 136 million kilograms of post-consumer recycled content polymers across its product line.
The students that participate in the short will each receive a new Yoga convertible device with cutting-edge capabilities to help them unleash their creativity. On one of Lenovo’s thin, light, and fast convertible laptops, consumers can get the real-world performance they need for their biggest breakthroughs, from streaming to browsing to picture and video editing and more.
Lenovo also announced the next generation of its premium, ultra-slim Windows 11 Yoga laptops yesterday, including the Yoga Slim 7i Pro X, which allows users to create anywhere, anytime. This laptop was designed with the environment in mind; it’s brought to your door in a recycled cushion and FSC-approved paper box, and the battery pack has 25% recycled content, while the 100W adapter contains 30% recycled content. The Slim 7i Pro X is also EPEAT Silver certified and includes a CO2 Offset service, allowing customers to enjoy Lenovo’s latest technology while also contributing to their sustainability goals.
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