Amazon launches Smart Commerce to transform local stores into digital dukaans

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Amazon India announced the launch of Smart Commerce, a new initiative to transform local stores into Digital Dukaans, at its flagship annual summit Amazon Smbhav, and accelerated its pledge to digitize 1 crore small businesses by 2025. already has over 1.5 lakh neighborhood stores selling online.

Stores can now go even further with Smart Commerce, digitizing their offline operations, providing enhanced in-store shopping experiences to walk-in customers, and creating their own online storefronts to serve customers directly. Stores of any size can now leverage the best of Amazon’s shopping innovations, logistics, digital payments, and more to provide a dependable and trustworthy experience to their customers regardless of whether they are in their physical store, directly through their own online storefront, or on

“We are humbled by how neighborhood stores from across India are taking advantage of our Local Shops on Amazon program to go online and grow their business, with over 1.5 lakh stores already selling on within two years of launch. Today, we are excited to launch Smart Commerce that will enable any store to truly become a digital dukaan, and serve customers with the best of Amazon no matter where they are – in their physical store, directly through their own online storefront, or on We are just getting started and remain committed to our pledge to digitfize one crore small businesses by 2025,”

Amit Agarwal, SVP, India and Emerging Markets, Amazon.

Smart Commerce will release its first set of solutions in the coming weeks to assist local stores in digitizing billing and inventory management, as well as providing a better in-store experience to their customers. Following that, they will be able to create their own online storefront in minutes and serve their customers through a simple voice and chat-based shopping experience.

“Over the last two years, we have invested significantly towards the pledges we announced at the inaugural Smbhav Summit in 2020. We are humbled to share that we have already digitized over 4 million small businesses and local stores, are on track to enable $5 billion in cumulative exports and have created over 1.16 million direct and indirect jobs in India including 135K new jobs added in the last one year,”

Manish Tiwary, Country Manager, India Consumer Business, Amazon India.

Amazon is on track to meet its pledges made at Amazon Smbhav 2020. At the inaugural Smbhav Summit in January 2020, Amazon pledged to digitize 10 million MSMEs, generate $10 billion in cumulative exports from India, and create 2 million jobs in India by 2025. The company is on track to meet and even exceed these pledges in some areas. In the same time frame, Amazon recently increased its export pledge from $10 billion to $20 billion.

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