Federal Bank enables Credit Card EMIs with Pine Labs’ e-commerce

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Federal Bank, one of India’s leading Private Sector Banks, has extended its partnership with Pine Labs, a leading merchant commerce platform. Under this new arrangement, Federal Bank Credit Cardholders will be able to take advantage of ‘Buy Now, Pay Later’ at any Indian merchant store equipped with Pine Labs PoS terminals.

“This is not the first time that we have partnered with Federal Bank. Our relationship has grown over the years. In 2019, we announced the activation of Debit Card EMIs on our PoS terminals for Federal Bank customers, and today we are elated to extend the offering to the credit card holders of this reputed Bank. With over 30 acquirers and issuers on a single Pine Labs PoS terminal, we are providing an unmatched experience to our merchant partners who can sell more and sell often to their customers through the Pay Later EMI proposition,”

said Mayur Mulani, Business Leader, Pay Later, Pine Labs.

Credit Cardholders of Federal Bank can immediately convert their regular in-store purchases into equated monthly installments (EMIs).

“We are delighted to announce the extension of our valued partnership with Pine Labs. This capability would hugely benefit our Credit Card holders, providing them a seamless shopping experience at the point of purchase with the ability to convert their purchases to easy to pay instalments,”

Shalini Warrier, Executive Director at Federal Bank, said.

Pine Labs has more than 250,000 merchant connections in over 6,000 cities. With over 150 leading Pay Later brand partners, the company has strengthened its Pay Later ecosystem over the years and is now expanding this win-win proposition for merchants and consumers to Southeast Asia.

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