Vi rolls out an AI/ML-based Ad-Tech Platform for the advertisers to connect with consumers more effectively
The digital revolution in India has resulted in significant growth and innovation in the ad-tech industry, as well as an increase in the amount of money invested in the sector. The new normal will be content creation and programmatic media buying on customized platforms. Vi aspires to be a major player in the multibillion-dollar Indian advertising industry as the Digital Adex juggernaut continues unabated. Vi, India’s leading telecom operator, today announced the launch of its own world-class ‘Ad-Tech’ platform, Vi Ads, an AI/ML-driven Adtech platform that provides marketers with cutting-edge, ROI-focused programmatic media buying platform.
Vi Ads, which is based on Vi’s deep data science technology, will allow marketers to engage with the operator’s 243 million subscribers through a variety of channels, including Vi’s own digital media, such as the Vi App and Vi Movies & TV App, as well as traditional channels such as SMS and IVR calls. One of Vi Ads’ key differentiators is that it will be media agnostic, allowing marketers to engage with Vi users via external media channels and Vi Ads publisher partners.
Furthermore, Vi Ads will provide a self-serve interface that will give marketers complete control over their campaigns, from campaign set up to campaign tracking and driving campaign insights. Vi Ads caters to advertisers looking to drive reach, generate leads, or drive sales because it is built to achieve full-funnel campaign objectives, such as awareness, consideration, or purchase. Large agencies and SMEs will both benefit from the combination of advanced features and ease of implementation.
“With our programmatic platform – Vi Ads, we will address two of the biggest challenges faced by marketers today – authentic insights and enhanced reach. Firstly, it offers marketers the benefits of unique audience segments, interest groups and targeting parameters derived using Vi’s deep insights of our consumers built on opt-in data. Secondly, it allows advertisers to not only reach their chosen audiences over Vi’s own Digital Media like Vi App and Vi Movies & TV app, but also on external third party programmatic media and traditional channels of SMS & IVR calls. This is a simple, easy to use and highly efficient solution for marketers to effectively reach out to the right target group with the most relevant messaging at any given point of time, while also providing a monetization opportunity to Vi as we aggressively build and scale our digital assets,”Avneesh Khosla, CMO, Vi said.
Digital AdEx has grown at a compound annual growth rate of 27% over the last ten years. Even during the pandemic, when all other forms of media were declining, Digital AdEx grew significantly. According to the Madison Advertising Report 2022, programmatic media buying has firmly established itself in India, with its share of the market increasing year on year to 42 percent.
“This partnership, and the development of the Vi Ads platform, will enable Vi to connect their vast stores of customer insights with advertisers, and publishers, to deliver the right message, at the perfect time. We look forward to a long relationship with Vi and welcome the opportunity to deliver world-class products and technologies that will continue to revolutionize the way data is used to better engage with consumers across an ever-evolving digital backdrop,”Rohit Verma, CEO TorcAi Digital said.
The Vi Ads Platform, which was developed in collaboration with TorcAi, a global provider of audience infrastructure and programmatic solutions, combines legacy marketing and advertising technology platforms with new breed tech by leveraging advanced data sciences and machine learning. By bringing together data and activation channels at the organizational level, TorcAi assists media value chain, stakeholders, in building and nurturing audience assets.
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