The International Chess Federation and the All India Chess Federation have strengthened their partnership with Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, to deliver next-generation digital fan experiences through the use of Fan Nxt. Now. As part of this global collaboration, Tech Mahindra will serve as a digital partner for the FIDE Chess Olympiad, which will be held for the first time in India.
“Throughout history, chess has always been a spearhead when it comes to technology. That has been the case with the invention of the printing press, the telegraph, the internet, and artificial intelligence: chess has always been a testing ground for human inventiveness. This agreement between FIDE and Tech Mahindra continues this tradition and will allow the fans to enjoy chess through an interactive platform, while giving us innovative ways of promoting the game. We are very excited to be partnering with such an innovative company, with all the possibilities that this collaboration opens for us,”Arkady Dvorkovich, FIDE President, said.
The 44th FIDE Chess Olympiad will be held in Chennai from July 28th to August 9th, with the Government of Tamil Nadu serving as host and principal sponsor. Viswanathan Anand, a five-time world chess champion and Indian chess legend, will advise Tech Mahindra on next-generation chess technology and fan engagement during the Olympiad.
“We are delighted to welcome Tech Mahindra on board as a digital partner for the historic occasion for chess in India. We are looking forward to working with the team in making the FIDE chess Olympiad a grand success,”Bharat Singh Chouhan, Secretary General, All India Chess Federation, said.
The first corporate sponsor for the FIDE Chess Olympiad will be Tech Mahindra. In addition, the organization will reaffirm its commitment to diversity and inclusion by partnering with the FIDE Woman’s World Cup and FIDE Woman’s Grand Prix.
“It is a great moment for Indian chess to stage a historic Olympiad with a great team and I am looking forward to working with FIDE, AICF, and their digital partner – Tech Mahindra. Their expertise in leveraging technology to give the chess fans a unique experience will be the big highlight of the Olympiad,”Viswanathan Anand, five-time world chess champion and Indian chess legend, said.
Tech Mahindra will provide digital technology solutions such as Fan Nxt as part of the partnership.
“The history of the game of chess goes back to almost 1500 years, and its origins can be traced back to India. It is a matter of great pride for us at Tech Mahindra to support FIDE & AICF to provide next-gen digital experience to connect with global chess fans. This is a major step forward in our commitment towards enabling a digitally powered ecosystem that will help us in taking chess to its deserving position globally. With the amalgamation of new-age technologies and digital platform, we believe that this game of strategy based on the art of decision making can be popularised even more and amongst a larger audience,”Jagdish Mitra, Chief Strategy Officer & Head of Growth, Tech Mahindra, said.
Fan Nxt. Now will use Artificial Intelligence (AI), Augmented Reality (AR)/ Virtual Reality (VR), and other cutting-edge technologies to bring fans closer to the game and action in real time, resulting in hyper-personalized, data-driven fan experiences.
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