Amazon launches the #FightTheFraud initiative

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Amazon India on Thursday announced a one-of-a-kind consumer awareness initiative, ‘#FightTheFraud,’ in collaboration with the CyberPeace Foundation and Rashtriya Raksha University, an Institute of National Importance under the aegis of the Ministry of Home Affairs, Government of India as a knowledge partner, to raise awareness about online scams. Through a variety of initiatives including as webinars, social media awareness campaigns, capacity-building workshops, and others, the programme aims to form a collaborative response to India’s expanding cybercrime and online scams. These activities are anticipated to include participation from all key stakeholders, including consumers, small enterprises, industry groups, civil society organisations, and government entities.

“There is growing uncertainty around cybercrime, and it remains a significant issue plaguing oblivious consumers across industries. We believe that through efficacious collaboration between the stakeholders, which includes industry leaders, policymakers, law enforcement agencies, and consumers, will we be able to resolve this complex issue and derive key learnings. #FightTheFraud initiative is a valuable first step toward bringing together the stakeholders and will serve as a vantage point for collective action,”

Speaking on the power and impact of a collaborative approach to fighting issues of online scams, Sumit Sahay, Director, Seller Partner Services, Amazon India, said.

Amazon has made it a top priority to combat online fraud and scams, and it has adopted industry-leading practises to provide a secure and safe online marketplace for all key players. Stringent seller verification is one of these processes, which uses Artificial Intelligence (AI) and Machine Learning (ML) tools to help identify and address potential scams and other fraud prevention measures based on a set of weighted performance criteria derived from feedback reviews and other parameters.

“`The World Economic Forum (WEF) has termed cybercrime as the biggest man-made risk to the economic progress of nations and it is said that in a few years of time the total losses, globally are going to touch $10 trillion dollars. Per a report titled Cyber Prabhaav published by the Ministry of Home Affairs, the first quarter of 2022 saw a rise of 31% in reported complaints, on the government portal cybercrime.gov.in, as compared to the last quarter of 2021.” Lt General (Dr.) Pant added, “#FightTheFraud initiative is both timely and important given the rising incidence of online scams over the last few years,”

Lt General (Dr.) Rajesh Pant (Retd.), National Cyber Security Coordinator (NCSC), Government of India said.

The #FightTheFraud project will complement the efforts of e-commerce companies, civil society organisations, and government authorities to combat fraud. In the presence of Col Nidhish Bhatnagar, Rashtriya Raksha University, Ministry of Home Affairs, Government of India, Major Vineet Kumar, Founder and Global President, The CyberPeace Foundation, and Chetan Krishnaswamy, Vice President, Public Policy, Amazon India, the event was launched by Lt Gen (Dr.) Rajesh Pant (Retd), PVSM, AVSM, VSM, National Cyber Security Coordinator (NCSC)

“I feel this is a very good time to launch the campaign and a very relevant time because post pandemic, post covid, we have seen a surge in the number of cyber frauds and cybercrimes happening that are taking place with people, the netizens all across. It’s not justcities, it’s also going to the villages and smaller towns. We all need to come together and create a safe space online for sellers, consumers and brands,”

Major Vineet Kumar, Founder and Global President, CyberPeace Foundation said.

Individual addresses from dignitaries were followed by a panel discussion on the theme of “Enhancing Customer Trust through Collaborations”. The discussion highlighted risks faced by consumers, small businesses and brands from online scams and the range of measures adopted by stakeholders to mitigate these risks.


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