Freshworks Strengthens Partner and Alliance team in Latin America and Canada

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Willian Pimentel has joined Freshworks Inc. as Senior Regional Director of Americas Channels and Alliances. Freshworks Inc. is a software company that empowers the people who power businesses. He comes to Freshworks after nearly ten years at Citrix, where he was the director of partner sales for Canada and Latin America.

He will be responsible for driving development in the area by establishing, growing, and enabling strategic possibilities with solution partners such as Value-Added Resellers (VARs), System Integrators (SIs), and Managed Service Providers (MSPs). With a bright future for our customer and employee engagement solutions in the area, Willian will continue to grow as more organizations in Canada and Latin America discover Freshworks’ impressively easy software.

“Freshworks creates software that empowers the people who power the business – the customer service agents who help customers, the IT team who keep technology running for everyone and the marketers who ensure the outside world knows what’s on offer. My role is to make sure that nothing gets in the way of people providing optimal interaction with those they need to, and our Americas partner ecosystem is a huge part of enabling that.” 

Pimentel said.

Willian brings with him more than 20 years of experience in the partner ecosystem having held several leadership positions over his career.  Freshworks is pleased to be able to bolster the Partners and Alliances team in the Americas and to continue delivering on its commitment to be a strong strategic partner for small and medium-sized enterprises in the region.


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