HDFC Bank Partners with Adobe to Enhance Digital Customer Experiences

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HDFC Bank revealed a strategic partnership with Adobe to improve the customers’ digital experience journey. Through this cooperation, HDFC Bank will be able to offer personalised digital experiences to both current and potential clients, whenever and whenever they want, powered by Adobe Experience Cloud technologies. As a result, clients of HDFC Bank may now anticipate:

  • Any device may be used to complete a variety of end-to-end transactions.
  • Digitally opening an account without going to a bank
  • Applying for loans digitally from home 24 by 7
  • Investing management absent any physical interface

“The association with Adobe comes at a time when digital has become an all-important bridge between customers and businesses. The pandemic and lockdown has given further impetus on our efforts to leverage digital platforms to offer a personalised experience to our customers. We are happy to state that the partnership will enable us to add the next level of personalisation of services and complement our efforts to create a customer centric bank backed by cutting edge technology,”

Parag Rao – Country Head – Payments, Consumer Finance, Digital Banking and Marketing, HDFC Bank said.

HDFC Bank has been in the forefront of leveraging digital and technological platforms to create goods and services that require no or little physical interaction. It already offers users innovative services like 10-second personal loans, Zip Drive and Zip Ride for loans on cars and motorcycles, Insta Account, and more. HDFC hopes to improve its clients’ digital experiences in this increasingly online era through its relationship with Adobe.

“With the rapid advancement in the digital economy, we are seeing companies steer their focus towards developing solid digital transformation strategies towards delivering exceptional customer experiences across every touchpoint. We are excited to partner with HDFC Bank in their transformation journey towards digital banking, and are confident that Adobe Experience Cloud solutions will go a long way in helping them deliver personalised and seamless experiences for end-customers,”

said Nitin Singhal, India Head, Digital Experience Business, Adobe.

The use of Adobe Experience Manager (AEM) Forms will enable HDFC Bank to provide both current and potential clients customised online experiences. Additionally, the bank will be able to get insights and further personalise services for consumers with the aid of already-available tools like Adobe Analytics and Adobe Target. HDFC Bank will be able to gain a better knowledge of its clients with the use of tools like the Data Management Platform in Adobe Audience Manager. With the help of the extensive data, the bank will be able to reach customers through a variety of channels, including email, mobile, and offline media.


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