Reliance Brands Limited Partners With Maison Valentino

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The most prestigious Italian Maison de Couture will now be available in India thanks to a long-term distribution agreement signed by Reliance Brands Limited (RBL) and Valentino.

Through this long-term partnership, Valentino will collaborate with RELIANCE BRANDS LIMITED (RBL) to open its first boutique in Delhi and a flagship shop in Mumbai. The flagship store in Mumbai will open soon after the first location, which is scheduled to open in 2022 by the end of the summer. The shops will include a full selection of clothing for men, women, and children as well as shoes and accessories.

The new long-term distribution agreement will enable brand presence through a revamped store concept oriented on adjusting to the retail market’s changes. Customers will benefit from a worldwide experience and a customized client experiential journey thanks to the experiential design.

“Valentino needs no introduction in India. Founded by the legendary Italian fashion
designer Valentino Garavani and Giancarlo Giammetti, Valentino has gone through
impactful creative evolution under the current Creative Director Pierpaolo Piccioli and
CEO Jacopo Venturini heralding the brand into contemporary luxury while leveraging its
heritage as the most established Italian Maison de Couture. The brand’s infectious romanticism, signature codes and bold use of colour has strong resonance in India. This partnership will help make the brand more accessible to its Indian customers and build a new tribe of Valentino Connoisseurs.”

said Darshan Mehta, MD of Reliance Brands Limited.

In Delhi, Valentino will open a 162 sqm boutique in DLF Emporio, which will carry Valentino
women’s collections and an edited selection of men’s accessories, while the Mumbai flagship
will take the whole Valentino universe: a complete range across womenswear, menswear,
footwear, and Valentino Garavani accessories of the brand that include shoes, bags, small
leather goods, eyewear, scarves, ties, and fragrances.

“We are pleased to join forces with India’s leader in luxury retail, RELIANCE BRANDS
LIMITED (RBL) and proud to work together to expand our shared vision and voice
in this important market, rife with new opportunities. The upcoming store opening
represents a significant step in Valentino’s global strategy, and we are honored to be
part of the country’s growing retail market, allowing the company and the Valentino
Community to grow in a solid way, according to our values and brand culture. As per the new business model, we are leveraging the strong relationships between the brand, its sales force and the customers, hinged on our Couture values – obsession for detail,
creativity and client centricity – that together with human capital and teamwork are at
the core of the company culture and the main drivers of its evolution. We look forward
to bringing Valentino’s renowned collections and our one-of-a-kind customer journey
the mindset to India,”

said Jacopo Venturini, CEO of Maison Valentino.

The brand is currently present in over 144 locations through 212 Valentino directly operated boutiques and over 1,300 points of sale.

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