Dhanlaxmi Bank

Dhanlaxmi Bank is one of the private sector banks in India. It has its head office located in Thrissur, Kerala. The bank is one of the prestigious banks in India with 245 branches and 257 ATMs situated in Kerala, Tamil Nadu, Karnataka and Andhra Pradesh and many more. The number of employees working in Dhanlaxmi Bank is 1,656 till March 2021. Dhanlaxmi Bank was established on 14 November 1927. It has a revenue of INR 1072 crores and total assets of INR 13096 crores. J K Shivan is appointed as MD and CEO of Dhanlaxmi Bank. The Chairman of Dhanlaxmi Bank is G Subramonia Iyer. Some subsidiaries of Dhanlaxmi Bank are Dhanlaxmi Bank Asset Management Arm and Dhanlaxmi Bank Ltd.

History, Mission and Vision

Dhanlaxmi Bank was established in Thrissur, Kerala with total revenue of INR 11000 and seven working staff on 14 November 1927. The bank approved the tag of Scheduled Commercial Bank in 1977. The bank was founded by a group of ambitious and industrial businessmen. It was believed in getting full-fledged innovation, delivering exceptional banking services and provoking responsibility for all sectors of the society. The bank had travelled a journey of 93 years to earn the heritage, trust and warm wishes of its millions of customers in India. The bank is scaled on its business, a wide range of products, and banking experience with the trust of its customers who make an investment in it. The Bank had delivered smart banking solutions with 533 touch points with customized business and personalized relationships. The bank had established the first branch outside Kerala at Chennai Mount Road in Chennai in 1975. Till 1980, the bank had a wide network of 100 branches in its home town Kerala and other states of India. It had completed its business of INR 100 crores in 1986. The bank had earned INR 1000 crores in 1996. Dhanlaxmi Bank had started its first ATM. The bank had celebrated its Platinum Jubilee in 2002. It had launched IMPS (Immediate Payment System) in 2011. In 2014, the bank started alerts messages through phone banking to benefit its customers. The bank had launched the Dhan Smart application for the convenience of its customers. It had gained the highest ever profit of INR 65.78 crores for the last seven quarters in 2020.

Mission and Vision

Dhanlaxmi has banking relationships forever. It has a mission to become a strong and innovative bank with social responsibility and integrity to amplify customer satisfaction with shareholders, employees and society.

Contribution and Statistics

Dhanlaxmi has a net profit of INR 105.09 crores. It has registered a growth of 6.39% and has done a total business of INR 18834 crores against 17703 crores till 31st march 2021. The bank has recorded deposits of 7.41% to approach INR 11712 crores against INR 10904 crores till 31st March 2020. The bank has recorded a growth in Retail advance by 19.91% to approach INR 3608 crores till 31st March 2021. The Gold Loan of the Dhanlaxmi portfolio has registered a growth of 46.61% with a 26.14% advance year by year. Though its business declined due to COVID-19 impact in 2020 it has maintained consistent growth in the financial year 2021.

Association

Dhanlaxmi Bank has a partnership with NSDL (National Security Depository Limited) for providing Demat accounts for trading to its customers. It is associated with AGS Infotech for the establishment of ATMs in India. The bank offers VISA credit cards and VISA and Rupay debit cards to its customers. It also provides insurance to its customers through Bajaj Allianz Life Insurance and Canara HSBC OBC Life Company. Its foreign bank partnership is with The Bank of New York Mellon Toronto Branch, DBS Bank Limited, Mashreq Bank, and Zurcher Kantonal Bank.

Future Perspective

The latest share price of Dhanlaxmi Bank is INR 16.85 and its current market revenue has approached INR 426.33 crores. In its current quarter month, the bank has received gross sales of INR 9307.47 crores with a total income of 10722.26 crores. The bank is listed in BSE and NSE with a code of 532180.


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